From unknown to unforgettable: Stories and strategies to transform your start-up into a trustworthy brand

By:

Pamnani, Harsh

Material type: Text

TextPublication details: Gurugram: Penguin Random House, 2024.Description: xvii, 312p., note., 22 cm X 14ISBN:

9780143463962

Subject(s):

-- startup -- brand development

DDC classification:

658.11

List(s) this item appears in: New Arrivals 2 Dec 2024

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Average rating: 4.0 (1 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Donated Book	KEIC	658.11 PAM (Browse shelf(Opens below))	Available	23660

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Previous	658.11 MOR Starting a successful business	658.11 NEW New business ventures and the entrepreneur	658.11 NEW The network effect: A practical guide to making - and keeping - the connections that can make your world go round	658.11 PAM From unknown to unforgettable: Stories and strategies to transform your start-up into a trustworthy brand	658.11 PUR Agency adda : the ultimate agency blueprint	658.11 RAO How I almost blew it : incredible lessons from India's most successful digital entreprenurs	658.11 RIC Inside business incubators and corporate ventures	Next

Donated by: Harsh Pamnani

Contents

Preface

Introduction

Part I: Investors' Perspective

1. Investor Outlook on Start-Up Branding

Part II: Foundational Pillars

2. Building a Start-Up's Belief System

Case Studies: Stage OTT, Icertis, Sirona Hygiene

3. Building a Start-Up's Culture

Case Studies: Fractal, Licious, BigBasket

Part III: Market Research and Opportunity Analysis

4. Leveraging Insights to Uncover Hidden Opportunities

Case Studies: SUGAR Cosmetics, CaratLane, Licious

5. Category Creation and Selection

Case Studies: Zerodha, Epigamia, Atomberg

6. The Importance of Segmentation

Case Studies: CaratLane, Epigamia, Kraftshal
Contents

7. Achieving Product-Market Fit

Case Studies: Paper Boat, Kuku FM, Meesho

Part IV: Brand Development

8. Dynamics of Brand Positioning and Transformation

Case Studies: Razorpay, Chaayos, Icertis

9. The Role of Design in Brand Building

Case Studies: Paper Boat, CaratLane, Razorpay

10. Building Consistency through Systems and Processes

Case Studies: Rebel Foods, STAGE OTT, Licious

11. The Art and Impact of Brand Communication

Case Studies: Licious, STAGE OTT, Sirona Hygiene

12. Strategies for Sales and Distribution

Case Studies: Indigo Paints, Atomberg, Fractal

13. Managing Brand Portfolio

Case Studies: Indigo Paints, Paper Boat, Rebel Foods

14. Unveiling the Dynamics of ESG, CSR and Social Responsibility

Case Studies: Zoho, Zerodha, Sirona Hygiene

Acknowledgements

Notes

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