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Value-based marketing for bottom-line success : 5 steps to creating customer value by J. Nicholas De Bonis, Eric Balinski and Phil Allen
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2002Description: 245p., app., notes, ind. 25 cm x 19 cmISBN: - 0070598371
- 658.8 BON
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 BON (Browse shelf(Opens below)) | Available | 5381 |
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| 658.8 BIS Relationships marketing : concepts, theories and cases | 658.8 BLY Principles and practice of marketing | 658.8 BLY Key concepts in marketing | 658.8 BON Value-based marketing for bottom-line success : 5 steps to creating customer value | 658.8 BOO Contemporary marketing | 658.8 BOR Gamification engage customers in your business | 658.8 BOV Marketing |
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