Building the brand driven business : operationalize your brand to drive profitable growth by Scott M. Davis and Michael Dunn

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TextLanguage: English Series: Jossey Bass business and management seriesPublication details: San Francisco: Jossey Bass 2002Edition: 1st edDescription: xv, 299p., notes, ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 DAV (Browse shelf(Opens below))	Available	4262

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Previous	658.827 DAL Brand war fare : 10 rules for building the killer brand	658.827 DAV Brand asset management : driving profitable growth through your brands	658.827 DAV Brand asset management : driving profitable growth through your brands	658.827 DAV Building the brand driven business : operationalize your brand to drive profitable growth	658.827 DAV Brand asset management : driving profitable growth through your brands	658.827 DAV Brand asset management : driving profitable growth through your brands	658.827 DAV Competitive success : how branding adds value	Next

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