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The brand mindset : how companies like Starbucks. Whirlpool, and Hallmark Became genuine brands and other secrets of branding success by Duane E. Knapp
Material type:
TextLanguage: English Publication details: New York: McGraw Hill 2000Description: xxiii, 277p., notes, ind. 24 cm x 6 cmISBN: - 007134795X
- 658.827 KNA
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.827 KNA (Browse shelf(Opens below)) | Available | 3240 |
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| 658.827 KLE No logo | 658.827 KLE No logo | 658.827 KLE No logo | 658.827 KNA The brand mindset : how companies like Starbucks. Whirlpool, and Hallmark Became genuine brands and other secrets of branding success | 658.827 KOM Applying the branding iron | 658.827 KOM Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning | 658.827 KOT B2B brand management |
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