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Principles of marketing by Philip Kotler and Gary Armstrong
Material type:
TextLanguage: English Publication details: New Delhi: Prentice-Hall of India 1994Edition: 6th edDescription: xix, 692p., app., glos., ind. 27 cm x 22 cmISBN: - 8120309308
- buyers decision
- consumer behaviour
- consumer markets
- designing product
- distribution
- environment
- ethic
- global
- marketing mix
- marketing process
- marketing research
- measuring forecasting
- positioning
- pricing
- promotion products
- retailing
- satisfaction
- segmentation
- strategic planning
- target markets
- wholesaling
- 658.8 KOT
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 KOT (Browse shelf(Opens below)) | Available | 1274 |
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