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Managing Indian brands : marketing concepts and strategies by S. Ramesh Kumar

By: Material type: TextTextLanguage: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2001Description: xiv, 364p. 25 cm x 18cmISBN:
  • 8125909370
Subject(s): DDC classification:
  • 658.827 KUR
List(s) this item appears in: Brands & Branding Books
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