Commodity advertising : the economics and measurement of generic programs by Olan D. Forker and Ronald W. Ward

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TextLanguage: English Publication details: New York: Lexington Books 1993Description: x, 294p., notes, ref., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.19 FOR (Browse shelf(Opens below))		Available		1206

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Previous	659.157 WEI The aesthetics of merchandise presentation	659.157 WHE Where the rubber meets the road : a model of in store consume decision making	659.19 BIG The big book of corporate identity design	659.19 FOR Commodity advertising : the economics and measurement of generic programs	659.19 INT International corporate identity	659.19 SIB The book of Guinness advertising	659.19 THE The midas touch	Next

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