Marketing theory : evolution and evaluation by Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett
Material type:
- 9780471635277
- buyer behavior school of thought
- commodity school of thought
- economic schools of marketing
- era of turbulent transition
- framework for the book
- interactive economic schools of marketing
- managerial school of thought
- metatheory criteria for the evaluation of theories
- noneconomic schools of marketing
- noninteractive economic schools of marketing
- otrganizational dynamics school of thought
- resurgence of interest in marketing theory
- social exchange school of thought
- system school of thought
- 658.8 SHE
Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | KEIC | 658.8 SHE (Browse shelf(Opens below)) | Checked out | 07/21/2017 | 9999 |
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