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1.
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Organizational Behavior by Fred Luthans by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 658.4 LUT.

2.
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International Marketing by Philip R. Cateora by Series: McGraw-Hill International edition - marketing series
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1997
Availability: Items available for loan: KEIC (1)Call number: 658.848 CAT.

3.
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Marketing communication : contexts, contents and strategies by Chris Fill by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hertfordshire: Prentice Hall Europe 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 FIL.

4.
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Cases in advertising and communications management by Stephen A. Greyser and Kopp, Robert J. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall;Englewood Cliffs 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 GRE.

5.
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Cross-cultural explorations : activities in culture and psychology by Susan Goldstein by
Material type: Text Text
Language: English
Publication details: Boston: Allyn and Bacon 2000
Availability: Items available for loan: KEIC (1)Call number: 150.195 GOL.

6.
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How to plan advertising by
Material type: Text Text
Publication details: London:: Cassell Educational Limited 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 HOW. Not available: KEIC: Lost (1).

7.
How to plan advertising by
Edition: 2nd ed.
Material type: Text Text
Publication details: London: Cassell 1997
Availability: Items available for loan: KEIC (2)Call number: 659.1 HOW, ...

8.
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The tipping point : how to little things can make a big difference by Malcolm Gladwell by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Boston: Little, Brown and Company 2000
Availability: Items available for loan: KEIC (1)Call number: 302 GLA. Not available: KEIC: On hold (1).
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9.
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Environmentalism and the mass media : the North-South divide by Graham Chapman [et al...]
Material type: Text Text
Language: English
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (2)Call number: 333.7 ENV, ...

10.
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Managing innovation, design and creativity by Bettina Von Stamm by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons, Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.514 STA.

11.
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Communication between cultures by Larry A. Samovar, Richard E. Porter and Erwin R. McDaniel by Series: Wadsworth series in communication studies
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Thomson Higher Education 2007
Availability: Items available for loan: KEIC (1)Call number: 303.482 SAM.

12.
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The whole world is watching : mass media in the making and unmaking of the new left with a new preface by Todd Gitlin by
Material type: Text Text
Language: English
Publication details: London: University of California Press 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23 GIT.

13.
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The deviant's advantage : how fringe ideas create mass markets by Ryan Mathews and Watts Wacker by
Material type: Text Text
Language: English
Publication details: New York: Crown Business 2002
Availability: Items available for loan: KEIC (1)Call number: 658 MAT.

14.
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The media and modernity : a social theory of the media by John B. Thompson by
Material type: Text Text
Language: English
Publication details: Malden: Blackwell Publishers Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 302.23 THO.

15.
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Effective media relations : how to get results by Michael Bland, Alison Theaker and David Wragg by Series: The Institute of Public Relations PR in Practice series
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1996
Availability: Items available for loan: KEIC (1)Call number: 659.2 BLA.

16.
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Knowledge, groupware and the internet by
Material type: Text Text
Publication details: Boston: Butterworth Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4 KNO.

17.
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The handbook of group communication theory and researh by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 302.34 HAN.

18.
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Advertising to children : concepts and controversies by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.11 ADV.

19.
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Consumerism : as a way of life by Steven Miles by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MIL.

20.
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Virtual ethnography by Christine Hine by
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 306.46 HIN.

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