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101.	Image from Amazon.com	Marketing management : a cultural perspective by Peaaloza, Lisa (ed.) Toulouse, Nil (ed.) Visconti, Luca Massimiliano (ed.) Material type: Text Publication details: New York: Routledge, 2012 Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR. Place hold Save to lists Add to cart (remove)
102.	Image from Amazon.com	The stuff you can't bottle : advertising for the global youth market by King Adz by Adz, King Material type: Text Language: English Publication details: London: Thames and Hudson Ltd. 2013 Availability: Items available for loan: KEIC (1)Call number: 658.8340842 ADZ. Place hold Save to lists Add to cart (remove)
103.	Image from Amazon.com	Super power ? : the amazing race between China's hare and India's tortoise by Raghav Bahl by Bahl, Raghav Material type: Text Language: English Publication details: New Delhi: Penguin Books India Pvt. Ltd, 2010 Availability: Items available for loan: KEIC (1)Call number: 951.06 BAH. Place hold Save to lists Add to cart (remove)
104.	Image from Amazon.com	A never-before world : tracking the evolution of consumer India by Rama Bijapurkar ; introduction by P. Chidambaram by Bijapurkar, Rama Material type: Text Language: English Publication details: New Delhi: Penguin Books India Pvt. Ltd. 2013 Availability: Items available for loan: KEIC (2)Call number: 330.954 BIJ, ... Place hold Save to lists Add to cart (remove)
105.	Image from Amazon.com	Creating signature stories : strategic messaging that persuades, energizes and inspires by David Aaker by Aaker, David A Material type: Text Language: English Publication details: Gurgaon, Haryana: Penguin India 2018 Availability: Items available for loan: KEIC (1)Call number: 658.827 AAK. Place hold Save to lists Add to cart (remove)
106.	Image from Amazon.com	Research methods for cultural studies by Pickering, Michael (ed.) Material type: Text Publication details: Edinburgh: Edinburgh University Press Ltd. 2008 Availability: Items available for loan: KEIC (1)Call number: 300.72 RES. Place hold Save to lists Add to cart (remove)
107.	Image from Amazon.com	Branded male : marketing to men by Mark Tungate by Tungate, Mark Material type: Text Language: English Publication details: New York: Fairchild Books 2008 Availability: Items available for loan: KEIC (1)Call number: 658.80081 TUN. Place hold Save to lists Add to cart (remove)
108.	Image from Amazon.com	How cool brands stay hot : branding to generation Y by Joeri Van Den Bergh and Mattias Behrer by Bergh, Joeri Van Den Behrer, Mattias Material type: Text Language: English Publication details: London: Kogan Page Limited 2011 Availability: Items available for loan: KEIC (1)Call number: 658.8 BER. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
109.	Image from Amazon.com	The consumer mind : brand perception and the implication for marketers by Pepe Martinez and Millward Brown by Martinez, Pepe Brown, Millward Material type: Text Language: English Publication details: London: Kogan Page Limited 2012 Availability: Items available for loan: KEIC (1)Call number: 658.8343 MAR. Place hold Save to lists Add to cart (remove)
110.	Image from Amazon.com	Advertising transformed : the new rules for the digital age by Fons Van Dyck by Dyck, Fons Van Material type: Text Language: English Publication details: London: Kogan Page Limited 2014 Availability: Items available for loan: KEIC (1)Call number: 659.1 DYC. Place hold Save to lists Add to cart (remove)
111.	Image from Amazon.com	Geodemographics for marketers : using location analysis for research and marketing by Barry Leventhal by Leventhal, Barry Series: Marketing science series Material type: Text Language: English Publication details: London: Kogan Page 2016 Availability: Items available for loan: KEIC (1)Call number: 658.43 LEV. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
112.	Image from Amazon.com	How cool brands stay hot : branding to generations Y and Z by Joeri Van den Bergh and Mattias Behrer by Bergh, Joeri van den Behrer, Mattias Edition: 3rd ed. Material type: Text Language: English Publication details: London: Kogan Page 2016 Availability: Items available for loan: KEIC (1)Call number: 658.827 BER. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
113.	Image from Amazon.com	The Gen Z frequency : how brands tune in and build credibility by Gregg L. Witt and Derek E. Baird by Witt, Gregg L Baird, Derek E Material type: Text Language: English Publication details: London: KoganPage 2018 Availability: Not available: KEIC: Checked out (1). Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
114.	Image from Amazon.com	Aesthetics in marketing by Rajat K. Baisya and G. Ganesh Das by Baisya, Rajat K Das, G. Ganesh Material type: Text Language: English Publication details: New Delhi: Response Books 2008 Availability: Items available for loan: KEIC (1)Call number: 658.8001 BAI. Place hold Save to lists Add to cart (remove)
115.	Image from Amazon.com	The economics and financing of media companies by Robert G. Picard by Picard, Robert G Edition: 2nd ed. Material type: Text Language: English Publication details: New York: Fordham University Press 2011 Availability: Items available for loan: KEIC (1)Call number: 338.4730223 PIC. Place hold Save to lists Add to cart (remove)
116.	Image from Amazon.com	Piracy in the Indian film industry : copyright and cultural consonance by Arul George Scaria by Scaria, Arul George Material type: Text Language: English Publication details: New Delhi: Cambridge University Press 2014 Availability: Items available for loan: KEIC (1)Call number: 346.540482 SCA. Place hold Save to lists Add to cart (remove)
117.	Image from Amazon.com	Social media intelligence by Wendy W. Moe and David A. Schweidel by Moe, Wendy W Schweidel, David A Material type: Text Language: English Publication details: Delhi: Cambridge University Press 2014 Availability: Items available for loan: KEIC (1)Call number: 302.231 MOE. Place hold Save to lists Add to cart (remove)
118.	Image from Amazon.com	Brainfluence : 100 ways to persuade and convince consumers with neuromarketing by Roger Dooley by Dooley, Roger Material type: Text Language: English Publication details: Hoboken: John Wiley and Sons 2012 Availability: Items available for loan: KEIC (1)Call number: 658.80019 DOO. Place hold Save to lists Add to cart (remove)
119.	Image from Amazon.com	Account-based marketing : how to target and engage the companies that will grow your revenue by Chris Golec, Peter Isaacson and Jessica Fewless by Golec, Chris Fewless, Jessica Isaacson, Peter Material type: Text Language: English Publication details: Hoboken, New Jersey: Wiley and Sons 2019 Availability: Items available for loan: KEIC (1)Call number: 658.8 GOL. Place hold Save to lists Add to cart (remove)
120.		I want it now : navigating childhood in a materialistic world by Donna Bee-Gates by Bee-Gates, Donna Edition: 1st ed. Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2007 Availability: Items available for loan: KEIC (1)Call number: 649.7 BEE. Place hold Save to lists Add to cart (remove)