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1061.	Image from Amazon.com	Marketing metrics : the definitive guide to measuring marketing performance by Paul W. Farris, Neil t. Bendle, Philip E. Pfeifer and David J. Reibstein Edition: 2nd ed. Material type: Text Language: English Publication details: Noida: Pearson Prentice Hall 2011 Availability: Items available for loan: KEIC (2)Call number: 658.8 FAR, ... Place hold Save to lists Add to cart (remove)
1062.	Image from Amazon.com	The ultimate web marketing guide by Michael Miller by Miller, Michael Material type: Text Language: English Publication details: New Delhi: Pearson Education, Inc. 2012 Availability: Items available for loan: KEIC (1)Call number: 658.872 MIL. Place hold Save to lists Add to cart (remove)
1063.	Image from Amazon.com	Consumer culture, modernity and identity by Mathur, Nita (ed.) Material type: Text Publication details: Delhi: Sage Publiations, 2014 Availability: Items available for loan: KEIC (1)Call number: 306.3 CON. Place hold Save to lists Add to cart (remove)
1064.	Image from Amazon.com	Understanding India : cultural influences on Indian television commercials by Rohitashya Chattopadhyay by Chattopadhyay, Rohitashya Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt Ltd 2014 Availability: Items available for loan: KEIC (1)Call number: 659.1430954 CHA. Place hold Save to lists Add to cart (remove)
1065.	Image from Amazon.com	Life in a rectangle by Sujit Sanyal Material type: Text Language: English Publication details: New Delhi: Fingerprint 2012 Availability: Items available for loan: KEIC (1)Call number: 659.1 SAN. Place hold Save to lists Add to cart (remove)
1066.	Image from Amazon.com	Advertising and brand building : principles and case studies by K. Pongiannan by Pongiannan, K Material type: Text Language: English Publication details: New Delhi: New Century Publications 2012 Availability: Items available for loan: KEIC (1)Call number: 659.1 PON. Place hold Save to lists Add to cart (remove)
1067.	Image from Amazon.com	Global marketing managment by Warren J. Keegan by Warren, Keegan J Material type: Text Language: English Publication details: New Delhi: Pearson 2009 Availability: Items available for loan: KEIC (3)Call number: 658.848 KEE, ... Place hold Save to lists Add to cart (remove)
1068.	Image from Amazon.com	Advertising management by Rajeev Batra, John G. Myers and David A. Aaker by Batra, Rajeev Aaker, David A Myers, John G Edition: 5th ed. Material type: Text Language: English Publication details: New delhi: Prentice-Hall of India Pvt. ltd. 2009 Availability: Items available for loan: KEIC (5)Call number: 659.1 BAT, ... Place hold Save to lists Add to cart (remove)
1069.	Image from Amazon.com	Effective advertising : understanding when, how, and why advertising works by Gerard J. Tellis by Tellis, Gerad J Material type: Text Language: English Publication details: New Delhi: Sage Publication India 2004 Availability: Items available for loan: KEIC (1)Call number: 659.1 TEL. Place hold Save to lists Add to cart (remove)
1070.	Image from Amazon.com	Marketing communications industry : entrepreneurial case studies by Gautam Raj Jain and Raunica Ahluwalia by Jain, Gautam Raj Ahluwalia, Raunica Material type: Text Language: English Publication details: New Delhi: Response Books 2008 Availability: Items available for loan: KEIC (8)Call number: 658.800954 JAI, ... Place hold Save to lists Add to cart (remove)
1071.	Image from Amazon.com	Exciting careers in mass media by Student Aid Publications Material type: Text Language: English Publication details: New Delhi: Student aid publications 2015 Availability: Items available for loan: KEIC (1)Call number: 302.23 EXC. Place hold Save to lists Add to cart (remove)
1072.	Image from Amazon.com	Courage my companion by R. V. Rajan by Rajan, R. V Material type: Text Language: English Publication details: Madras: Productivity And Quality Publishing Private Limited 2009 Availability: Items available for loan: KEIC (1)Call number: 659.1092 RAJ. Place hold Save to lists Add to cart (remove)
1073.	Image from Amazon.com	Censorship in South Asia : cultural regulation from sedition to seduction by Kaur, Raminder (ed.) Mazzarella, William (ed.) Material type: Text Publication details: New Delhi: Routledge 2012 Availability: Items available for loan: KEIC (1)Call number: 363.310954 CEN. Place hold Save to lists Add to cart (remove)
1074.	Image from Amazon.com	NetCh@kra : 15 years of internet in India, retrospectives and roadmaps by Rao, Madanmohan (ed.) Manzar, Osama (ed.) Material type: Text Publication details: New Delhi: Digital Empowerment Foundation, 2011 Availability: Items available for loan: KEIC (1)Call number: 004.954 NET. Place hold Save to lists Add to cart (remove)
1075.	Image from Amazon.com	Adkatha : the story of indian advertising by Anand Halve and Anita Sarkar by Halve, Anand Sarkar Anita Material type: Text Language: English Publication details: Goa: Centrum Charitable Trust. 2011 Availability: Items available for loan: KEIC (2)Call number: 659.1 HAL, ... Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
1076.	Image from Amazon.com	The curious digital marketer 2.0 by Afaqs Campus Edition: 2nd ed. Material type: Text Language: English Publication details: Noida: Banyan Netfaqs Private Limited 2013 Availability: Items available for loan: KEIC (4)Call number: 658.872 CUR, ... Place hold Save to lists Add to cart (remove)
1077.	Image from Amazon.com	Lois logos : the creative punch big idea branding by George Lois by Lois, George Material type: Text Language: English Publication details: Amsterdam: BIS Publishers 2015 Availability: Items available for loan: KEIC (1)Call number: 658.827 LOI. Place hold Save to lists Add to cart (remove)
1078.	Image from Amazon.com	Consumer behaviour by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar by Schiffman, Leon G Kumar, S. Ramesh Wisenblit, Joseph Edition: 11th ed. Material type: Text Language: English Publication details: Noida: Pearson Education 2016 Availability: Items available for loan: KEIC (18)Call number: 658.8342 SCH, ... Place hold Save to lists Add to cart (remove)
1079.	Image from Amazon.com	Principles of marketing by Philip Kotler and Gray Armstrong by Kotler, Philip Armstrong, Gray Edition: 15th ed. Material type: Text Language: English Publication details: New Delhi: Pearson Education 2016 Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT. Place hold Save to lists Add to cart (remove)
1080.	Image from Amazon.com	Stark raving ad : a giddy guide to Indian ads you love (or hate) by Ritu Singh by Singh, Ritu Material type: Text Language: English Publication details: Gurugram: Hachette Book Publishing 2018 Availability: Items available for loan: KEIC (1)Call number: 659.153 SIN. Place hold Save to lists Add to cart (remove)