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121.	Image from Amazon.com	The Penguin book of business wisdom : must have collection of business quotations, thoughts and anecdotes for every business situation by Dando-Collins, Stephen (ed.) Material type: Text Publication details: New Delhi: Penguin Books India (P) Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 658 PEN. Place hold Save to lists Add to cart (remove)
122.	Image from Amazon.com	Marketing strategy and uncertainty by Sharan Jagpal by Jagpal, Sharan Material type: Text Language: English Publication details: New York: Oxford University Press, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 JAG. Place hold Save to lists Add to cart (remove)
123.	Image from Amazon.com	Response : The complete guide to profitable direct marketing by Lois K. Geller by Geller, Lois K Material type: Text Language: English Publication details: New York: Oxford University Press Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.84 GEL. Place hold Save to lists Add to cart (remove)
124.	Image from Amazon.com	India's newspaper revolution : capitalism politics and the India language press 1977-1999 by Robin Jeffrey by Jeffrey, Robin Material type: Text Language: English Publication details: New Delhi: Oxford University Press 2000 Availability: Items available for loan: KEIC (1)Call number: 070.10954 JEF. Place hold Save to lists Add to cart (remove)
125.	Image from Amazon.com	Cinema India : the visual culture of Hindi film by Rachel Dwyer and Divia Patel by Dwyer, Rachel Patel, Divia Material type: Text Language: English Publication details: New Delhi: Oxford University Press 2002 Availability: Items available for loan: KEIC (1)Call number: 791.430954 DWY. Place hold Save to lists Add to cart (remove)
126.	Image from Amazon.com	Shoveling smoke : advertising and globalization in contemporary India by William Mazzarella by Mazzarella, William Material type: Text Language: English Publication details: New Delhi: Oxford Univesity Press 2003 Availability: Items available for loan: KEIC (1)Call number: 659.10954 MAZ. Place hold Save to lists Add to cart (remove)
127.	Image from Amazon.com	Advertising management by Jaishri Jethwaney and Shruti Jain by Jethwaney, Jaishri Jain, Shruti Material type: Text Language: English Publication details: New Delhi: Oxford University Press 2006 Availability: Items available for loan: KEIC (1)Call number: 659.1 WAR. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
128.	Image from Amazon.com	Marketing research : tools and techniques by Nigel Bradley by Bradley, Nigel Material type: Text Language: English Publication details: New Delhi: Oxford University Press 2007 Availability: Items available for loan: KEIC (1)Call number: 658.83 BRA. Place hold Save to lists Add to cart (remove)
129.	Image from Amazon.com	Media ethics : truth, fairness and objectivity making and breaking news by Thakurta, Paranjoy Guha Material type: Text Language: English Publication details: New Delhi: Oxford University Press 2009 Availability: Items available for loan: KEIC (2)Call number: 302.23 THA, ... Lists: Media Books. Place hold Save to lists Add to cart (remove)
130.	Image from Amazon.com	Critical studies in media commercialism by Andersen, Robin (ed.) Strate, Lance (ed.) Material type: Text Publication details: New York: Oxford University Press 2000 Availability: Items available for loan: KEIC (1)Call number: 302.23 CRI. Lists: Media Books. Place hold Save to lists Add to cart (remove)
131.	Image from Amazon.com	Strategic advertising management by Larry Percy, John R. Rossiter and Richard Elliott by Percy, Larry Elliott, Richard Rossiter, John R Material type: Text Language: English Publication details: New York: Oxford University Press 2001 Availability: Items available for loan: KEIC (1)Call number: 659.1 PER. Place hold Save to lists Add to cart (remove)
132.	Image from Amazon.com	Creating corporate reputations : identity, image, and performance by Grahame Dowling by Dowling, Grahame Material type: Text Language: English Publication details: Oxford: Oxford University Press Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 659.2 DOW. Place hold Save to lists Add to cart (remove)
133.	Image from Amazon.com	Strategic advertising management by Larry Percy and Richard Elliott by Percy, Larry Elliott, Richard Material type: Text Language: English Publication details: Oxford: Oxford Univesity Press 2005 Availability: Items available for loan: KEIC (1)Call number: 659.1 PER. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
134.	Image from Amazon.com	The handbook of brand management by David Arnold by Arnold, David Material type: Text Language: English Publication details: New york: Addison Wesley publishing company 1998 Availability: Items available for loan: KEIC (2)Call number: 658.827 ARN, ... Place hold Save to lists Add to cart (remove)
135.	Image from Amazon.com	Marketing: Contemporary concepts and practices by Schoell, William F Edition: 2nd ed. Material type: Text Language: English Publication details: Newton: Allyn and Bacon, INC. 1985 Availability: Items available for loan: KEIC (1)Call number: 658.8 SCH. Place hold Save to lists Add to cart (remove)
136.	Image from Amazon.com	Broadcast/cable copywriting by Peter B. Orlik by Orlik, Peter B Edition: 4th ed. Material type: Text Language: English Publication details: Needham Heights: Ally and Bacon 1990 Availability: Items available for loan: KEIC (1)Call number: 659.1322 ORL. Place hold Save to lists Add to cart (remove)
137.	Image from Amazon.com	Audience economics : media institutions and the audience marketplace by Philip M. Napoli by Napoli, Philip M Material type: Text Language: English Publication details: New York: Columbia University Press 2003 Availability: Items available for loan: KEIC (1)Call number: 659.143 NAP. Lists: Media Books. Place hold Save to lists Add to cart (remove)
138.	Image from Amazon.com	Television and sponsorship by Bianca Ford and James Ford by Ford, Bianca Ford, James Material type: Text Language: English Publication details: Newton, MA: Focal Press 1993 Availability: Items available for loan: KEIC (1)Call number: 384.55 FOR. Place hold Save to lists Add to cart (remove)
139.	Image from Amazon.com	Selling electronic media by Ed Shane foreword by Michael C. Keith by Shane, Ed Material type: Text Language: English Publication details: Boston: Focal Press 1999 Availability: Items available for loan: KEIC (1)Call number: 384.50688 SHA. Place hold Save to lists Add to cart (remove)
140.	Image from Amazon.com	Contemporary advertising by Courtland Bovee and William F. Arens by Bovee, Courtland L Arens, William F Material type: Text Language: English Publication details: Illinois: Richard D. Irwin, Inc. 1982 Availability: Items available for loan: KEIC (1)Call number: 659.1 BOV. Place hold Save to lists Add to cart (remove)