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121.
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Asian brand strategy : how Asia builds strong brands by Martin Roll by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 ROL, ...

122.
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Statistics for marketing and consumer research by Mario Mazzocchi by
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.83028 CHA.

123.
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Consumer behavior and culture : consequences for global marketing and advertising by Marieke de Mooij by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 MOO.

124.
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The power of unreasonable people : how social entrepreneurs create markets that change the world by John Elkington and Pamela Hartigan by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2008
Availability: Items available for loan: KEIC (1)Call number: 361.70688 ELK.

125.
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Winning the story war : why those who tell and live the best stories will rule the future by Jonah Sachs by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business Review Press 2012
Availability: Items available for loan: KEIC (1)Call number: 658.802 SAC.

126.
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The intention economy : when customers take charge by Doc Searls by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing;USA 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8342 SEA, ...

127.
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The $10 trillion prize : captivating the newly affluent in China and India by Michael J. Silverstein, Abheek Singhi, Carol Liao and David Michael
Material type: Text Text
Language: English
Publication details: Boston: Harward Business School 2012
Availability: Items available for loan: KEIC (2)Call number: 658.840951 TRI, ...

128.
New directions in consumer research: Vol. 1-4 by Series: Sage library in marketing
Material type: Text Text
Publication details: Thousand Oaks, Calif.: Sage Reference, 2015
Availability: Items available for loan: KEIC (4)Call number: 658.834 NEW, ...

129.
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Six billion shoppers : the companies winning the global e-commerce boom by Porter Erisman by
Material type: Text Text
Language: English
Publication details: London: Macmillan 2017
Availability: Items available for loan: KEIC (1)Call number: 381.142091724 ERI.

130.
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Emotional branding : the new paradigm for connecting brands to people by Marc Gobe by
Material type: Text Text
Language: English
Publication details: New York: Allworth Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.827 GOB.

131.
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The mechanical bride : folklore of industrial man by Herbert Marshall Mcluhan by
Material type: Text Text
Language: English
Publication details: California: GINKO Press, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1019 MCL.

132.
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Ad women : how they impact what we need, want, and buy by Juliann Sivulka by
Material type: Text Text
Language: English
Publication details: New York: Prometheus Books 2009
Availability: Items available for loan: KEIC (1)Call number: 659.10820973 SIV.

133.
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Authenticity : what consumers really want by James H. Gilmore, B. Joseph Pine by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2007
Availability: Items available for loan: KEIC (2)Call number: 658.8343 GIL, ...

134.
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Harvard business review on doing business in China by Harvard Business School Publishing Series: Harvard business review paperback series
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2004
Availability: Items available for loan: KEIC (3)Call number: 338.88 HAR, ...

135.
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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding by Jacquelyn A. Ottman by
Material type: Text Text
Language: English
Publication details: California: Berrett-Koehler Publishers 2011
Availability: Items available for loan: KEIC (1)Call number: 658.802 OTT.

136.
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The making of the consumer : knowledge, power and identity in the modern world by Series: Cultures of consumption series
Material type: Text Text
Publication details: Oxford: Berg, 2006
Availability: Items available for loan: KEIC (1)Call number: 339.47 MAK.

137.
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Digital marketing : strategies for online success by Godfrey Parkin by
Material type: Text Text
Language: English
Publication details: London: New Holand Publishers 2010
Availability: Items available for loan: KEIC (1)Call number: 658.872 PAR.

138.
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International marketing : an asia pacific focus by Masaaki Kotabe, Antony Peloso, Gary Gregory, Gary Noble, Wayne Macarthur, Cathy Neal, Andreas Riege and Kristiaan Helsen
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India 2008
Availability: Items available for loan: KEIC (2)Call number: 658.84 INT, ...

139.
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The Arab world unbound : tapping into the power of 350 million consumers by Vijay Mahajan by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2012
Availability: Items available for loan: KEIC (2)Call number: 330.9174927 MAH, ...

140.
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The road to luxury : the evolution, markets and strategies of luxury brand management by Ashok Som and Christian Blanckaert by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt. Ltd 2015
Availability: Items available for loan: KEIC (2)Call number: 658.8 SOM, ...

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