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141.
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Customer service on the internet : building relationships, increasing loyalty, and staying competitive by Jim Sterne by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.81202854678 STE.

142.
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Email marketing using email to reach your target audience and build customer relationships by Jim Sterne and Anthony Priore by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 STE.

143.
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The guru guide to the knoledge economy : the best ideas for operating profitably in a hyper competitive world by Joseph H. Boyett and Jimmie T. Boyett by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2001
Availability: Items available for loan: KEIC (2)Call number: 658 BOY, ...

144.
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Winning retail : developing a sustained model for retail success by Willard N. Ander and Neil Z. Stern by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 AND.

145.
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Commitment-led marketing : the key to brand profit is in the customer's mind by Jan Hofmeyr and Butch Rice by
Material type: Text Text
Language: English
Publication details: West sussex: John wiley and sons ltd 2000
Availability: Items available for loan: KEIC (2)Call number: 658.8 HOF, ...

146.
Brand manners : how to create the self-confident organisation to live the brand by Hamish Pringle and William Gordon by
Material type: Text Text
Language: English
Publication details: England: John Wiley and Sons Ltd 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 PRI.

147.
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Creating value for customers: designing and implementing a total corporate strategy by William A. Band by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1991
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAN.

148.
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Market-driven management : using the new marketing concept to create a customer-oriented company by Frederick E Webster by
Material type: Text Text
Language: English
Publication details: New York: Wiley 1994
Availability: Items available for loan: KEIC (1)Call number: 658.812 WEB.

149.
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Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever by Ian Gordon by
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada, Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 GOR.

150.
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Customer relationship management : a strategic imperative in the world of e-business by
Material type: Text Text
Publication details: Ontario: John Wiley and Sons Canada, Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 CUS.

151.
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Passionate and profitable : why customer strategies fail and ten steps to do them right by Lior Arussy by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 ARU.

152.
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It's all about service : how to lead your people to care for your customers by Ray Pelletier by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 PEL.

153.
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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising by Joseph Jaffe by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.1 JAF.

154.
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Employee management and customer service in the retail industry by Gary Heil and Chris Thomas by
Material type: Text Text
Language: English
Publication details: New Jersey: AuthorspresJohn Wiley and Sons, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8700683 HEI.

155.
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Build your customer strategy : a guide to creating profitable customer relationships by James G. Barnes by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAR.

156.
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Romancing the customer : maximizing brand value through powerful relationship management by Paul Temporal and Martin Trott by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons Pte. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 TEM.

157.
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Value based marketing : marketing strategies for corporate growth and shareholder value by Peter Doyle by
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 DOY.

158.
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The eleventh commandment : transforming to "Own" customers by Sandra Vandermerwe by
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Limited 1996
Availability: Items available for loan: KEIC (1)Call number: 658.812 VAN.

159.
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The marketing research : project manual (with Floppy) by Glen R. Jarboe by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Cincinnati: South-Western College Publication 1999
Availability: Items available for loan: KEIC (1)Call number: 658.83 JAR.

160.
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Sam Walton : Made in America my story by Sam Walton and John Huey by
Material type: Text Text
Language: English
Publication details: New York: Bantam Books Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 338.04092 WAL.

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