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161.
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PR - a persuasive industry? : spin, public relations and the shaping of the modern media by Trevor Morris and Simon Goldsworthy by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOR.
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162.
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Public relations for Asia by Trevor Morris and Simon Goldsworthy by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (2)Call number: 659.2095 MOR, ...

163.
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Global public relations : spanning borders, spanning cultures by
Material type: Text Text
Publication details: Oxon: Routledge 2008
Availability: Items available for loan: KEIC (1)Call number: 659.209 GLO.

164.
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Qualitative research methods in public relations and marketing communications by Christine Daymon and Immy Hollway by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2011
Availability: Items available for loan: KEIC (1)Call number: 659.2072 DAY.

165.
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Public relations and communication management : current trends and emerging topics by
Material type: Text Text
Publication details: New York: Routledge, 2013
Availability: Items available for loan: KEIC (1)Call number: 659.2 PUB.

166.
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Strategic public relations leadership by Anne Gregory and Paul Willis by
Material type: Text Text
Language: English
Publication details: London: Routledge 2015
Availability: Items available for loan: KEIC (1)Call number: 659.2 GRE.

167.
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Promotional culture and convergence : markets, methods, media by
Material type: Text Text
Publication details: New York: Routledge, 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 PRO.

168.
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Reputation management : the key to successful public relations and corporate communication by John Doorley and Helio Fred Garcia by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2011
Availability: Items available for loan: KEIC (1)Call number: 658.45 DOO.

169.
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Kellogg on advertising and media by
Material type: Text Text
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (2)Call number: 659.111 KEL, ...

170.
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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly by David Meerman Scott by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2007
Availability: Items available for loan: KEIC (1)Call number: 658.872 SCO.

171.
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When the headline is you : an insider's guide to handloing the media by Jeff Ansell with Jeffrey Leeson by
Material type: Text Text
Language: English
Publication details: San Fransisco: Jossey Bass 2010
Availability: Items available for loan: KEIC (1)Call number: 659.2 ANS.

172.
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Real-time marketing and PR : how to instantly engage your market, connect with customers, and create products that grow your business now by David Meerman Scott by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.872 SCO.

173.
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174.
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The executive's guide to enterprise social media strategy : how social networks are radically transforming your business by David B. Thomas and Mike Barlow by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 006.70684 THO.

175.
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TATA : the evolution of a corporate brand by Morgen Witzel foreword by Ram Charan by
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Pvt., Ltd. 2010
Availability: Items available for loan: KEIC (2)Call number: 658.827 WIT, ...

176.
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Public relations and the social web : how to use social media and web 2.0 in communications by Rob Brown by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2009
Availability: Items available for loan: KEIC (1)Call number: 659.202854678 BRO.

177.
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Marketing your business by John Westwood by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.87 WES, ...

178.
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Understanding digital marketing : marketing strategies for engaging the digital generation by Damian Ryan by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 RYA.

179.
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Understanding digital marketing : marketing strategies for engaging the digital generation by Damian Ryan by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2017
Availability: Items available for loan: KEIC (1)Call number: 658.872 RYA.

180.
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Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier by Michael Fertik and David Thompson by
Material type: Text Text
Language: English
Publication details: New York: AMACOM, American Management Association 2010
Availability: Items available for loan: KEIC (1)Call number: 659.202854678 FER.

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