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161.	Image from Amazon.com	E service : new directions in theory and practice by Rust, Roland T. (ed.) Kannan, P. K. (ed.) Material type: Text Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd., 2002 Availability: Items available for loan: KEIC (1)Call number: 658.84 ESE. Place hold Save to lists Add to cart (remove)
162.	Image from Amazon.com	Financial instruments and services by Nalini Prava Tripathy by Tripathy, Nalini Prava Material type: Text Language: English Publication details: New Delhi: Prentice Hall of India Private Limited 2004 Availability: Items available for loan: KEIC (1)Call number: 658.15 TRI. Place hold Save to lists Add to cart (remove)
163.	Image from Amazon.com	Case studies in marketing : the Indian context by R. Srinivasan by Srinivasan, R Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Pvt., Ltd. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.800926 SRI. Place hold Save to lists Add to cart (remove)
164.	Image from Amazon.com	Understanding services management : integrating marketing, organisational behaviour, operations and human resource management by Glynn, William J. (ed.) Barnes, James G. (ed.) Material type: Text Publication details: New Delhi: Prentice Hall of India Privte Limited 1995 Availability: Items available for loan: KEIC (1)Call number: 658.20 UND. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
165.	Image from Amazon.com	Strategic management of information systems in healthcare by Brown, Gordon D. (ed.) Stone, Tamara T. (ed.) Patrick, Timothy B. (ed.) Material type: Text Publication details: New Delhi: Prentice Hall of India Private Limited, 2005 Availability: Items available for loan: KEIC (1)Call number: 651.504261 BRO. Place hold Save to lists Add to cart (remove)
166.	Image from Amazon.com	Business innovation : in the 21st century by Praveen Gupta by Gupta, Praveen Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi: S. Chand and Copany Ltd. 2008 Availability: Items available for loan: KEIC (1)Call number: 658.575 GUP. Place hold Save to lists Add to cart (remove)
167.	Image from Amazon.com	Advertising management by U. C. Mathur by Mathur, U. C Material type: Text Language: English Publication details: New Delhi: New Age International (P) Limited, Publishers 2002 Availability: Items available for loan: KEIC (1)Call number: 659.1 MAT. Place hold Save to lists Add to cart (remove)
168.	Image from Amazon.com	Mass media 2000 by Research, Reference and Training Division Ministry of Information and Broadcasting Material type: Text Publication details: New Delhi: Publication Division, Ministry of Information and Broadcasting 2000 Availability: Items available for loan: KEIC (1)Call number: 302.23 MAS. Place hold Save to lists Add to cart (remove)
169.	Image from Amazon.com	Mass media 2001 Material type: Text Language: English Publication details: New Delhi: Ministry of Information and Broadcasting 2001 Availability: Items available for loan: KEIC (1)Call number: 302.23 MAS. Place hold Save to lists Add to cart (remove)
170.	Local cover image Image from Amazon.com	Marketing management : text and cases by Rajagopal by Rajagopal Material type: Text Language: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.802 RAJ. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
171.	Image from Amazon.com	Services marketing : people, technology, strategy by Christopher Lovelock and Jochen Wirtz by Lovelock, Christopher Wirtz, Jochen Edition: 5th ed. Material type: Text Language: English Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV. Place hold Save to lists Add to cart (remove)
172.	Image from Amazon.com	The fortune at the bottom of the pyramid (with CD) by C. K. Prahalad by Prahalad, C. K Material type: Text Language: English Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2005 Availability: Items available for loan: KEIC (2)Call number: 339.46091724 PRA, ... Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
173.	Image from Amazon.com	Marketing management by Philip Kotler, Kevin Lane Keller by Kotler, Philip Keller, Kevin Lane Edition: 12th ed. Material type: Text Language: English Publication details: New Delhi: Prentice-Hall 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT. Place hold Save to lists Add to cart (remove)
174.	Image from Amazon.com	Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations by Derek R. Allen by Allen, Derek R Material type: Text Language: English Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.8343 ALL. Place hold Save to lists Add to cart (remove)
175.	Image from Amazon.com	Managing innovation : new technology, new products, and new services in a global economy by John E. Ettlie by Ettlie, John E Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Elsevier India Private Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 658.514 ETT. Place hold Save to lists Add to cart (remove)
176.	Image from Amazon.com	The ICFAI University Press on customer retention management : concepts and applications by Krishna, S. Jaya (ed.) Material type: Text Publication details: Hyderabad: Icfai University Press, 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8 CUS. Place hold Save to lists Add to cart (remove)
177.	Image from Amazon.com	Knowledge management in the service sector by Rao, N. Janardhan (ed.) Kumar, Deepak (ed.) Material type: Text Publication details: Hyderabad: ICFAI University Press, 2007 Availability: Items available for loan: KEIC (1)Call number: 658.575 KNO. Place hold Save to lists Add to cart (remove)
178.	Image from Amazon.com	Brand management : financial perspectives by Ray, Santanu (ed.) Material type: Text Publication details: Hyderabad: ICFAI University Press 2007 Availability: Items available for loan: KEIC (2)Call number: 658.827 BRA, ... Place hold Save to lists Add to cart (remove)
179.	Image from Amazon.com	Microfinance in Latin America by Rajagopalan, S. (ed.) Material type: Text Publication details: Hyderabad: ICFAI University Press, 2007 Availability: Items available for loan: KEIC (1)Call number: 338.642 MIC. Place hold Save to lists Add to cart (remove)
180.	Image from Amazon.com	Police reform : Global Perspectives by Malleswari, V. B. (ed.) Material type: Text Publication details: Hyderabad: ICFAI University Press, 2007 Availability: Items available for loan: KEIC (1)Call number: 353.36 POL. Place hold Save to lists Add to cart (remove)