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161.
Hands on social marketing : a step by step guide to designing change for good by Nendra Kline Weinreich by
  • Weinreich, Nendra Kline
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 WEI.

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162.
Global marketing and advertising : understanding cultural paradoxes by Marieke De Mooij by
  • Mooij, Marieke De
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (2)Call number: 658.8 MOO, ...

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163.
The CIO edge : seven leadership skills you need to drive results by Graham Waller, George Hallenbeck and Karen Rubenstrunk by
  • Waller, Graham
  • Hallenbeck, George
  • Rubenstrunk, Karen
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 658.4 WAL.

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164.
Digital media and innovation : management and design strategies in communication by Richard A. Gershon by
  • Gershon, Richard A
Material type: Text Text
Language: English
Publication details: London: Sage 2017
Availability: Items available for loan: KEIC (1)Call number: 302.23068 GER.

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165.
Global marketing and advertising : understanding cultural paradoces by Marieke de Mooij by
  • Mooij, Marieke
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: California: Sage Publications, Inc. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.848 MOO.

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166.
Digital ethnography : principles and practice by Sarah Pink, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis, Jo Tacchi by
  • Pink, Sarah
  • Hjorth, Larissa
  • Horst, Heather
  • Lewis, Tania
  • Postill, John
  • Tacchi, Jo
Material type: Text Text
Language: English
Publication details: London: SagePublications Limited 2016
Availability: Items available for loan: KEIC (1)Call number: 301.07 DIG.

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167.
Sales promotion by Tony Yeshin by
  • Yeshin, Tony
Material type: Text Text
Language: English
Publication details: London: Thomson Learning 2006
Availability: Items available for loan: KEIC (1)Call number: 658.82 YES.

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168.
Understanding new media by Eugenia Siapera by
  • Siapera, Eugenia
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Sage Publications Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 302.23 SIA.

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169.
Global communication by Cees J. Hamelink by
  • Hamelink, Cees J
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd 2015
Availability: Items available for loan: KEIC (1)Call number: 302.2 HAM.

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170.
Disaster communications in a changing media world by George D. Haddow and Kim S. Haddow by
  • Haddow, George D
  • Haddow, Kim S
Series: The Butterworth-Heinemann homeland security series
Material type: Text Text
Language: English
Publication details: Burlington: Butterworth-Heineman 2009
Availability: Items available for loan: KEIC (1)Call number: 363.346 HAD.

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171.
Event design by
  • Schrau, Ingo (ed.)
Material type: Text Text
Publication details: New York: Daab GMBH 2007
Availability: Items available for loan: KEIC (1)Call number: 745 EVE.

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172.
Corporate conversations : a guide to crafting effective and appropriate internal communications by Shel Holtz by
  • Holtz, Shel
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limted 2007
Availability: Items available for loan: KEIC (1)Call number: 651.79 HOL.

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173.
Pathways to performance : a guide to transforming yourself, your team, and your organisation by Jim Clemmer by
  • Clemmer, Jim
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.406 CLE.

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174.
Marketing management by Philip Kotler and Kevin Lane Keller by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (2)Call number: 658.802 KOT, ...

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175.
Effective public relations and media strategy by C. V. Narasimha Reddi by
  • Reddi, C. V. Narasimha
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall India Learning Privat Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 659.2 RED.

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176.
Communications skills for project managers by G. Michael Campbell by
  • Campbell, G. Michael
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.45 CAM.

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177.
Effective public relations and media strategy by C. V. Narasimha Reddi by
  • Reddi, C. V. Narasimha
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall India Learning Privat Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 659.2 RED.

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178.
India 2010 : a reference annual by
  • Research, Reference and Training Division
Material type: Text Text
Publication details: New Delhi: Publications Division Ministry of Information and Broadcasting, Government of India 2010
Availability: Items available for loan: KEIC (1)Call number: 052 IND.

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179.
Digital cool : life in the age of new media by Pramod K. Nayar by
  • Nayar, Pramod K
Material type: Text Text
Language: English
Publication details: Hyderabad: Orient BlackSwan 2012
Availability: Items available for loan: KEIC (1)Call number: 303.4833 NAY.

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180.
Building the data warehouse by William H. Inmon by
  • Inmon, William H
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 005.74198 INM.

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