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181.
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Market driven organization : understanding, attracting, and keeping valuable customers by George S. Day by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 DAY.

182.
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The customer comes second : and other secrets of exceptional service by Hal F. Rosenbluth, Diane McFerrin Peters by
Material type: Text Text
Language: English
Publication details: New York: William Morrow and Co., Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 338.4791 ROS.

183.
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The cluetrain manifesto : the end of business as usual by Rick Levine, Christopher Locke, Doc Searls and David Weinberger by
Material type: Text Text
Language: English
Publication details: New York: Perseus Books 2000
Availability: Items available for loan: KEIC (1)Call number: 303.4833 LEV.

184.
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Lean solutions : how companies and customers can create value and wealth together by James P. Womack and Daniel T. Jones by
Material type: Text Text
Language: English
Publication details: London: Simon and Schuster UK Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.812 WOM.

185.
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Quality customer service for front line staff by William B. Martin by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 658.812 MAR.

186.
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Marketing insights and outrages by Drayton Bird by
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2000
Availability: Items available for loan: KEIC (1)Call number: 658 BIR.

187.
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Advances in relationship marketing by
Material type: Text Text
Publication details: London: Kogan Page Limited 1995
Availability: Items available for loan: KEIC (1)Call number: 658.802 ADV.

188.
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Customer marketing : how to improve the profitability of your customer base by Jay Curry...[et. al.] by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 CUS.

189.
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Marketing insights and outrages by Drayton Bird by
Material type: Text Text
Language: English
Publication details: London: Penguin Books Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 BIR.

190.
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Marketing on a tight budget : an action guide to low cost business growth by Forsyth Patrick by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 FOR.

191.
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Mind to mind marketing by Harry Alder by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (2)Call number: 658.8 ALD, ...

192.
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Digital marketing : using new technologies to get closer to your customers by Will Rowan by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 ROW.

193.
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The marketing audit handbook : tools, techniques and checklists to exploit your marketing resources (with CD) by Aubrey Wilson by
Material type: Text Text
Language: English
Publication details: Oxford: Capstone Publishing Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 WIL.

194.
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Consumer insight : how to use data and market research to get closer to your customer by
Material type: Text Text
Publication details: New York: Paramount Market Publishing Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.834 STO.

195.
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From idea to profit : how to market innovative products and services consultant editor by Adam Jolly
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8 FRO.

196.
Business solutions on demand : how to transform from a product-led to a service-led company by Mark Cerasale and Merlin Stone by
Material type: Text Text
Language: English
Publication details: London: Kongan Page Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.4012 CER.

197.
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Marketing revolution ! : the radical new approach to transforming the business, the brand and the bottom line by Paul R. Gamble, Alan Tapp, Anthony Marsella and Merlin Stone
Material type: Text Text
Language: English
Publication details: London: Kongan Page Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

198.
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Cheap : the real cost of the global trend for bargains, discounts and consumer choice by David Bosshart by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 339.47 BOS.

199.
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Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world by Peter Cheverton by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2006
Availability: Items available for loan: KEIC (1)Call number: 658.84 CHE.

200.
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Up close and personal ? : customer relationship marketing @ work by Paul R. Gamble, Merlin Stone, Neil Woodcock and Brayan Foss
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.812 UPC.

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