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181.
What's the big idea ? by George Lois with Bill Pitts by
  • Lois, George
  • Pitts, Bill
Material type: Text Text
Language: English
Publication details: Middlesex: Penguin Books Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 LOI.

182.
Five key principles of corporate performance management by Bob Paladino by
  • Paladino, Bob
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.406 PAL.

183.
International marketing research by C. Samuel Craig and Susan P. Douglas by
  • Craig, C. Samuel
  • Douglas Susan P
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 CRA.

184.
Brands laid bare : using market research for evidence-based brand management by Kevin Ford by
  • Ford, Kevin
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 FOR.

185.
Rethinking marketing : developing a new understanding of markets by
  • Hakansson, Hakan (ed.)
  • Harrison, Debbie (ed.)
  • Waluszewski, Alexandra (ed.)
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons Ltd., 2004
Availability: Items available for loan: KEIC (2)Call number: 658.8 RET, ...

186.
Working with agencies : an insider's guide by Michael Sims by
  • Sims, Michael
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 SIM.

187.
Magic numbers for consumer marketing : key measures to evaluate marketing success by John Davis by
  • Davis, John
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons 2005
Availability: Items available for loan: KEIC (1)Call number: 658.822 DAV .

188.
Managing innovation, design and creativity by Bettina Von Stamm by
  • Stamm, Bettina Von
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons, Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.514 STA.

189.
The innovation wave : meeting the corporate challenge by Bettina Von Stamm by
  • Stammm, Bettina Von
Material type: Text Text
Language: English
Publication details: England: John Wiley and Sons Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.5752 STA.

190.
Event sponsorship by Bruce E. Skinner and Vladimir Rukavina by
  • Skinner, Bruce E
  • Rukavina, Vladimir
Series: The Wiley event management series
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.285 SKI.

191.
Truth, lies, and advertising: the art of account planning by Jon Steel by
  • Steel, Jon
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 659.111, STE. Not available: KEIC: Checked out (1).

192.
Telephone survey methodology by
  • Groves, Robert M. (ed.)
  • Biemer, Paul P. (ed.)
  • Lyberg, Lars E. (ed.)
  • Massey, James T. (ed.)
  • Nicholls, William L. (ed.)
  • Waksberg, Joseph (ed.)
Series: Wiley series in probability and mathematical statistics. Applied probability and statistics, 0271-6356
Material type: Text Text
Publication details: New York: John Wiley and Sons. Inc., 2001
Availability: Items available for loan: KEIC (1)Call number: 001.433 TEL.

193.
Designing brand identity : a complete guide to creating building and maintaining strong brands by Alina Wheeler by
  • Wheeler, Alina
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 WHE.

194.
Event entertainment and production by Mark Sonder by
  • Sonder, Mark
Series: The Wiley event management series
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 394.2068 SON.

195.
Strategic internet marketing by Susan Dann and Stephen Dann by
  • Dann, Susan
  • Dann, Stephen
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 DAN.

196.
Advertising on the internet by Robbin Zeff and Brad Aronson by
  • Zeff, Robbin
  • Aronson, Brad
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1999
Availability: Items available for loan: KEIC (1)Call number: 659.2 ZEF.

197.
Kellogg on marketing by
  • Dawn Iacobucci (ed.)
Material type: Text Text
Publication details: Chichester: John Wiley and Sons, Ltd. 2001
Availability: Items available for loan: KEIC (2)Call number: 338.0492 KEL, ...

198.
The internet marketing plan : the complete guide to instant web presence (With CD) by Kim M. Bayne by
  • Bayne, Kim M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 BAY.

199.
Market research matters : tools and techniques for aligning your business by Robert Duboff and Jim Spaeth by
  • Duboff, Robert
  • Spaeth, Jim
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 DUB.

200.
Cross-cultural survey methods by Janet A. Harkness, Fons J. R. Van de Vijver and Peter Ph. Mohler by
  • Harkness, Janet A
  • Mohler, Peter Ph
  • Vijver, Fons J. R. Van de
Series: Wiley series in survey methodology
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 300.73 HAR.

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