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21.
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Creativity theories and themes research development and practice by Mark A. Runco by
Material type: Text Text
Language: English
Publication details: Burlington: Elsevier Academic Press 2007
Availability: Items available for loan: KEIC (1)Call number: 153.35 RUN.

22.
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Research methods in human-computer interaction by Jonathan Lazar, Jinjuan Heidi Feng and Harry Hochheiser by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Cambridge: Morgan Kaufmann is an imprint of Elsevier 2017
Availability: Items available for loan: KEIC (1)Call number: 004.019 LAZ.

23.
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Mathematical achievements of pre-modern Indian mathematicians by T.K. Puttaswamy by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Elsevier 2012
Availability: Items available for loan: KEIC (1)Call number: 510.954 PUT.

24.
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Marketing strategy : the difference between marketing and markets by Paul Fifield by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Elsevier 2007
Availability: Items available for loan: KEIC (1)Call number: 658.802 FIF.

25.
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Services marketing management by Peter Mudie and Angela Pirrie by Series: Professional and trade series
Material type: Text Text
Language: English
Publication details: Noida: Elsevier India Private Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 MUD.

26.
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Strategic integrated marketing communications : theory and practice by Larry Percy by
Material type: Text Text
Language: English
Publication details: Burlington: Elsevier 2008
Availability: Items available for loan: KEIC (1)Call number: 658.802 PER.

27.
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Managing cultural differences : global leadership strategies for the 21st century (with CD) by Robert T. Moran, Philip R. Harris and Sarah V. Moran by
Material type: Text Text
Language: English
Publication details: Noida: Elsevier India Private Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.18 MOR.

28.
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Marketing communications in tourism and hospitality : concepts, strategies and cases by Scott McCabe by
Material type: Text Text
Language: English
Publication details: Oxford: Elsevier 2009
Availability: Items available for loan: KEIC (1)Call number: 647.950688 MCC.

29.
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Nation branding : concepts, issues, practice by Keith Dinnie by
Material type: Text Text
Language: English
Publication details: Oxford: Elsevier 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 DIN.

30.
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Influencer marketing : who really influences your customers ? by Duncan Brown and Nick Hayes by
Material type: Text Text
Language: English
Publication details: Oxford: Elsevier 2008
Availability: Items available for loan: KEIC (1)Call number: 658.80019 BRO.

31.
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Film marketing by Finola Kerrigan by
Material type: Text Text
Language: English
Publication details: London: Elsevier 2010
Availability: Items available for loan: KEIC (1)Call number: 384.80688 KER.

32.
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Customer relationship management : concepts and technologies by Francis Buttle by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Noida: Elsevier India Private Limited 2009
Availability: Items available for loan: KEIC (3)Call number: 658.812 BUT, ...

33.
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The practice of advertising by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi: Elsevier India Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 PRA.

34.
Mobile marketing : achieving competitive advantage through wireless technology by Alex Michael and Ben Salter by
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.872 MIC.

35.
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Marketing research for managers by Sunny Crouch and Matthew Housden by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 CRO.

36.
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Making marketing happen : how great companies make strategic planning work for them by Brian D. Smith by
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8101 SMI.

37.
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Emotion and reason in consumer behaviour by Arjun Chaudhri by
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Not available: KEIC: Checked out (1).

38.
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Planning under pressure : the strategic choice approach by John Friend and Allen Hickling by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier a Division of Reed Elsevier India Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.4012 FRI.

39.
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Introducing leadership by David Pardey by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Elsevier India Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.4092 PAR.

40.
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands by Leslie de Chernatony by Series: The international library of management
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 CHE.

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