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21.	Image from Amazon.com	CRM at the speed of light : capturing and keeping customers in internet real time by Paul Greenberg by Greenberg, Paul Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 Availability: Items available for loan: KEIC (1)Call number: 658.812 GRE. Place hold Save to lists Add to cart (remove)
22.	Image from Amazon.com	Retailing management by Michael Levy and Barton A. Weitz by Levy, Michael Weitz, Barton A Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 Availability: Items available for loan: KEIC (1)Call number: 658.87 LEV. Place hold Save to lists Add to cart (remove)
23.	Image from Amazon.com	Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (5)Call number: 658.8 ZEI, ... Place hold Save to lists Add to cart (remove)
24.	Image from Amazon.com	Lifestyle and event marketing : building the new customer partnership by Alfred L. Schreiber and Barry Lenson by Schreiber, Alfred L Lenson, Barry Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1994 Availability: Items available for loan: KEIC (1)Call number: 659 SCH. Place hold Save to lists Add to cart (remove)
25.	Image from Amazon.com	Successful telemarketing : the complete handbook on managing a profitable telemarketing call center by Kathy Sisk by Sisk, Kathy Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.84 SIS. Place hold Save to lists Add to cart (remove)
26.	Image from Amazon.com	Customer service secrets by Peter Economy by Economy, Peter Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: KEIC (1)Call number: 658.812 ECO. Place hold Save to lists Add to cart (remove)
27.		Retailing management by Michael Levy and Barton A. Weitz by Levy, Michael Weitz, Barton A Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (5)Call number: 658.87 LEV, ... Place hold Save to lists Add to cart (remove)
28.	Image from Amazon.com	The ten demandments : rules to live by in the age of the demanding customer by Kelly Mooney with Laura Bergheim by Mooney, Kelly Bergheim, Laura Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2003 Availability: Items available for loan: KEIC (2)Call number: 658.812 MOO, ... Place hold Save to lists Add to cart (remove)
29.	Image from Amazon.com	Relationship marketing : text and cases by S. Shajahan by Shajahan, S Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: KEIC (1)Call number: 658.802 SHA. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
30.	Image from Amazon.com	Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't by Mary Naylor and Susan Greco by Naylor, Mary Greco, Susan Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill 2002 Availability: Items available for loan: KEIC (1)Call number: 658.812 NAY. Place hold Save to lists Add to cart (remove)
31.	Image from Amazon.com	Marketing ROI: The path to campaign, customer, and corporate profitability by Lenskold, James Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (3)Call number: 658.1554 LEN, ... Place hold Save to lists Add to cart (remove)
32.	Image from Amazon.com	Emotion marketing : the hallmark way of winning customers for life by Scott Robinette, Claire Brand and Vicki Lenz by Robinette, Scott Brand, Claire Lenz, Vicki Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 Availability: Items available for loan: KEIC (1)Call number: 658.8 ROB. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
33.	Image from Amazon.com	Big business marketing for small business budgets by Jeanette Maw McMurtry by McMurtry, Jeanette Maw Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8 MCM. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
34.	Image from Amazon.com	Value-based marketing for bottom-line success : 5 steps to creating customer value by J. Nicholas De Bonis, Eric Balinski and Phil Allen by Bonis, J. Nicholas De Allen, Phil Balinski, Eric Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2002 Availability: Items available for loan: KEIC (1)Call number: 658.8 BON. Place hold Save to lists Add to cart (remove)
35.	Image from Amazon.com	Managing the supply chain : the definitive guide for the business professional by David Simchi-Levi, Philip Kaminsky and Edith Simchi-Levi by Simchi-Levi, David Kaminsky, Philip Simchi-Levi, Edith Material type: Text Language: English Publication details: Delhi: Tata McGraw-Hall Publishing Company Limited 2004 Availability: Items available for loan: KEIC (1)Call number: 658.7 SIM. Place hold Save to lists Add to cart (remove)
36.	Image from Amazon.com	Product management by Donald R. Lehmann and Russell S. Winer by Lehmann, Donald R Winer, Russell S Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005 Availability: Items available for loan: KEIC (18)Call number: 658.56 LEH, ... Place hold Save to lists Add to cart (remove)
37.	Image from Amazon.com	The power to predict : how real-time businesses anticipate customer needs, create opportunities, and beat the competition by Vivek Ranadive by Ranadive, Vivek Material type: Text Language: English Publication details: New York: McGraw-Hill 2006 Availability: Items available for loan: KEIC (2)Call number: 658.703 RAN, ... Place hold Save to lists Add to cart (remove)
38.	Image from Amazon.com	Blueprint to the digital economy : creating wealth in the era of e-business by Tapscott, Don (ed.) Klym, Natalie (ed.) Lowy, Alex (ed.) Ticoll, David (ed.) Material type: Text Publication details: New York: McGraw-Hill 1998 Availability: Items available for loan: KEIC (1)Call number: 658.4038 BLU. Place hold Save to lists Add to cart (remove)
39.	Image from Amazon.com	Bangalore tiger : how Indian tech upstart Wipro is rewriting the rules of global competition by Steve Hamm by Hamm, Steve Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 338.7610040954 HAM. Place hold Save to lists Add to cart (remove)
40.	Image from Amazon.com	Upside-down marketing : turning your ex-customers onto your best customers by George R. Walther by Walther, George R Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1994 Availability: Items available for loan: KEIC (1)Call number: 658.8 WAL. Place hold Save to lists Add to cart (remove)