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21.	Image from Amazon.com	Cyberbranding : brand building in the digital economy by Deirdre Breakenridge by Breakenridge, Deirdre Material type: Text Language: English Publication details: New Jersy: Prentice Hall 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 BRE. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
22.	Image from Amazon.com	Fame and fortune : how successful com panies build winning reputation by Charles J. Fombrun and Cees B. M. van Riel by Fombrun, Charles J Riel, Cees B. M. van Series: Financial Times Prentice Hall books Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (2)Call number: 659.1 FOM, ... Place hold Save to lists Add to cart (remove)
23.	Image from Amazon.com	The making of an advertising campaign by Jaye Sutter Niefeld by Niefeld, Jaye Sutter Material type: Text Language: English Publication details: New Jersey: Prentice-Hall, Inc. 1989 Availability: Items available for loan: KEIC (2)Call number: 659.113 NIE, ... Place hold Save to lists Add to cart (remove)
24.	Image from Amazon.com	Mass communication, an introduction by John R. Bittner by Bittner, John R Edition: 4th ed. Material type: Text Language: English Publication details: New Jersey: Prentice-Hall Inc. 1989 Availability: Items available for loan: KEIC (1)Call number: 302.23 BIT. Place hold Save to lists Add to cart (remove)
25.	Image from Amazon.com	Using research in public relations: applications to program management by Glen M. Broom and David M. Dozier by Broom, Glen M Dozier, David M Edition: 1st ed. Material type: Text Language: English Publication details: Englewood Cliffs: Prentice Hall 1990 Availability: Items available for loan: KEIC (1)Call number: 659.2072 BRO. Place hold Save to lists Add to cart (remove)
26.	Image from Amazon.com	Advertising management by Jaishri Jethwaney and Shruti Jain by Jethwaney, Jaishri Jain, Shruti Material type: Text Language: English Publication details: New Delhi: Oxford University Press 2006 Availability: Items available for loan: KEIC (1)Call number: 659.1 WAR. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
27.	Image from Amazon.com	Media ethics : truth, fairness and objectivity making and breaking news by Thakurta, Paranjoy Guha Material type: Text Language: English Publication details: New Delhi: Oxford University Press 2009 Availability: Items available for loan: KEIC (2)Call number: 302.23 THA, ... Lists: Media Books. Place hold Save to lists Add to cart (remove)
28.	Image from Amazon.com	The expressive organization : linking identity, reputation, and the corporate brand by Schultz, Majken (ed.) Hatch, Mary Jo (ed.) Larsen, Mogens Holten (ed.) Material type: Text Publication details: New York: Oxford University Press 2000 Availability: Items available for loan: KEIC (1)Call number: 659.285 EXP. Place hold Save to lists Add to cart (remove)
29.	Image from Amazon.com	Creating corporate reputations : identity, image, and performance by Grahame Dowling by Dowling, Grahame Material type: Text Language: English Publication details: Oxford: Oxford University Press Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 659.2 DOW. Place hold Save to lists Add to cart (remove)
30.	Image from Amazon.com	IMC using advertising and promotion to build brands by Tom Duncan by Duncan, Tom Series: The McGraw-Hill/Irwin series in marketing Edition: 1st ed. Material type: Text Language: English Publication details: New York: McGraw Hill Higher Education 2002 Availability: Items available for loan: KEIC (1)Call number: 658.827 DUN. Place hold Save to lists Add to cart (remove)
31.	Image from Amazon.com	The Financial times marketing casebook by Sheila Wright by Wright, Sheila Material type: Text Language: English Publication details: London: Pitman Publishing 1997 Availability: Items available for loan: KEIC (1)Call number: 658.80722 WRI. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
32.	Image from Amazon.com	Integrated marketing communication by David Pickton and Amanda Broderick by Pickton, David Broderick, Amanda Edition: 3rd ed. Material type: Text Language: English Publication details: London: Pitman Publishing 2001 Availability: Items available for loan: KEIC (1)Call number: 658.802 PIC. Place hold Save to lists Add to cart (remove)
33.	Image from Amazon.com	Contemporary cultures of display by Barker, Emma (ed.) Series: Art and its histories ; bk. 6 Material type: Text Publication details: New Haven: Yale University Press, 1999 Availability: Items available for loan: KEIC (1)Call number: 708 CON. Place hold Save to lists Add to cart (remove)
34.		Advertising by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 2nd ed. Material type: Text Language: English Publication details: London: International Thomson Publishing Europe 1999 Availability: Items available for loan: KEIC (1)Call number: 659.1 OGU. Place hold Save to lists Add to cart (remove)
35.	Image from Amazon.com	The business communication casebook : a notre dame collection by James S. O'Rourke by O'Rourke, James S Material type: Text Language: English Publication details: Australia: South Wadsworth 2001 Availability: Items available for loan: KEIC (1)Call number: 659.2 ORO. Place hold Save to lists Add to cart (remove)
36.	Image from Amazon.com	Contemporary marketing 2005 by Louis E Boone and David L Kurtz by Boone, Louis E Kurtz, David L Edition: 11th ed. Material type: Text Language: English Publication details: Ohio: Thomson South-Western 2005 Availability: Items available for loan: KEIC (1)Call number: 658 BOO. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
37.	Image from Amazon.com	The marketing of idustrial products by Wilson, Aubrey (ed.) Material type: Text Publication details: London: Pan Books Ltd. 1972 Availability: Items available for loan: KEIC (1)Call number: 658.809 MAR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
38.	Image from Amazon.com	Native tongue and Striptease by Carl Hiaasen by Hiaasen, Carl Material type: Text Language: English Publication details: London: Pan Macmillan Ltd. 2003 Availability: Items available for loan: KEIC (1)Call number: 813.54 HIA. Place hold Save to lists Add to cart (remove)
39.	Image from Amazon.com	Raising the corporate umbrella : corporate communications in the 21st century by Philip J. Kitchen and Don E. Schultz by Kitchen, Philip J Schultz, Don E Material type: Text Language: English Publication details: New York: Palgrave 2001 Availability: Items available for loan: KEIC (1)Call number: 658.45 KIT. Place hold Save to lists Add to cart (remove)
40.	Image from Amazon.com	Brand medicine : the role of branding in the pharmaceutical industry by Blackett, Tom (ed.) Robins, Rebecca (ed.) Material type: Text Publication details: New York: Palgrave, 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)