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21.
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Critique, social media and the information society by Series: Routledge studies in science, technology and society; 23
Material type: Text Text
Publication details: New York: Routledge, 2014
Availability: Items available for loan: KEIC (1)Call number: 302.231 CRI.
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22.
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Reputation management : the key to successful public relations and corporate communication by John Doorley and Helio Fred Garcia by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2011
Availability: Items available for loan: KEIC (1)Call number: 658.45 DOO.

23.
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Digital marketing : a practical approach by Alan Charlesworth by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 CHA.

24.
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Advertising theory by
Material type: Text Text
Publication details: New York: Routledge, 2012
Availability: Items available for loan: KEIC (1)Call number: 659.101 ADV.

25.
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eHealth applications : promising strategies for health behavior change by Series: Routledge communication series
Material type: Text Text
Publication details: New York: Routledge 2012
Availability: Items available for loan: KEIC (1)Call number: 610.285 EHA.

26.
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Tactical transparency : how leaders can leverage social media to maximize value and build their brand by Shel Holtz and John C. Havens by
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2009
Availability: Items available for loan: KEIC (1)Call number: 658.802 HOL.

27.
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Social media marketing : an hour a day by Dave Evans by
Material type: Text Text
Language: English
Publication details: Indianapolis: Wiley Publishing, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 302.230688 EVA.

28.
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Changing the channel : 12 easy ways to make millions for your business by Michael Masterson and Mary Ellen Tribby by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAS.

29.
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Tools of engagement : presenting and training in a world of social media by Tom Bunzel by
Material type: Text Text
Language: English
Publication details: San Francisco: Pfeiffer 2010
Availability: Items available for loan: KEIC (1)Call number: 658.452 BUN.

30.
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Beyond viral : how to attract customers, promote your brand, and make money with online video by Kevin H. Nalty by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.672 NAL.

31.
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The buying brain : secrets for selling to the subconscious mind by A. K. Pradeep by
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 PRA.

32.
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The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change by Jennifer Aaker, Andy Smith and Carlye Adler by
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey Bass 2010
Availability: Items available for loan: KEIC (1)Call number: 658.872 AAK.

33.
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The social media Bible : tactics, tools and strategies for business success by Lon Safko by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.872 SAF.

34.
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Socialnomics : how social media transforms the way we live and do business by Erik Qualman by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.872 QUA.

35.
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Transcultural communication by Andreas Hepp by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Ltd 2015
Availability: Items available for loan: KEIC (1)Call number: 303.482 HEP.

36.
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DigiMarketing : the essential guide to new media and digital marketing by Kent Wertime and Ian Fenwick by
Material type: Text Text
Language: English
Publication details: Singapore: John Willey and Sons (Asia) Pte. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.872028546 WER.

37.
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ROI of $ocial media : how to improve the return on your social marketing investment by Guy R. Powell, Steven W. Groves and Jerry Dimos by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.802 POW.

38.
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The executive's guide to enterprise social media strategy : how social networks are radically transforming your business by David B. Thomas and Mike Barlow by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 006.70684 THO.

39.
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The relationship edge : the key to strategic influence and selling success by Jerry Acuff and Wally Wood by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 650.13 ACU.

40.
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The new community rules : marketing on the social web by Tamar Weinberg by
Material type: Text Text
Language: English
Publication details: Sebastopol: O'Reilly Media, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 WEI.

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