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201.
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Team games for trainers by Carolyn Nilson by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 658.4036 NIL.

202.
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Sales games and activities for trainers : easy to use games activities and exercises to teach and learn how to steel by Gary B. Connor and John A. Woods by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.850715 CON.

203.
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Big business marketing for small business budgets by Jeanette Maw McMurtry by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCM.

204.
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Analysis of financial statements by Leopold A. Bernstein and John J. Wild by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1999
Availability: Items available for loan: KEIC (1)Call number: 657.3 BER.

205.
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The invisible CEO: My Mudra years by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (6)Call number: 926.59 KRI, ... Not available: KEIC: Lost (1).

206.
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Value-based marketing for bottom-line success : 5 steps to creating customer value by J. Nicholas De Bonis, Eric Balinski and Phil Allen by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 BON.

207.
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The future of advertising : new media, new clients, new consumers in the post-television age by Joe Cappo by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 CAP.

208.
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Economics by Paul A. Samuelson and William D. Nordhaus by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Comapny Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 330 SAM.

209.
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International business : competing in the global marketplace (with cd) by Charles W. L. Hill by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (3)Call number: 658.049 HIL, ...

210.
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And now a few words from me : advertising leading critic lays down the law, once and for all by Bob Garfield by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Cpmpany Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 GAR.

211.
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International marketing (with cd) by Philip R. Cateora and John L. Graham by Series: The McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.84 CAT, ...

212.
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Mixed feelings : my advertising years by Ram Sehgal by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 SEH, ...

213.
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Fundamental of financial management by Prasanna Chandra by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.15 CHA.

214.
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Financial accounting for management by N. Ramachandran and Ram Kumar Kakani by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 657 RAM.

215.
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Crafting and executing strategy : text and readings by Arthur A. Thompson, A. J. Strickland, John E. Gamble and Arun K. Jain
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (3)Call number: 658.4012 CRA, ...

216.
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Marketing : concepts and cases (with CD) by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajay Pandit
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

217.
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Marketing research concepts and cases (with CD) by Donald R. Cooper and Pamela S. Schindler by Series: The McGraw-Hill/Irwin series in marketing
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 658.83 COO, ...

218.
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Project management: the managerial process by Clifford F Gray; Erik W Larson by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4 GRA.

219.
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Branding: A guide for your journey to best-practice processes by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.827 HAS, ...

220.
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Principles of advertising and IMC by Tom Duncan by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 DUN, ...

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