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201.	Local cover image Image from Amazon.com	Profit brand : how to increase the profitability, accountability and sustainability of brands by Nick Wreden by Wreden, Nick Material type: Text Language: English Publication details: New Delhi: Kogan Page 2007 Availability: Items available for loan: KEIC (1)Call number: 658.827 WRE. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
202.	Image from Amazon.com	The end@ged customer : the new rules of internet direct marketing by Hans Peter Brondmo by Brondmo, Hans Peter Material type: Text Language: English Publication details: New York: PALGRAVE 2001 Availability: Items available for loan: KEIC (1)Call number: 658.84 BRO. Place hold Save to lists Add to cart (remove)
203.	Image from Amazon.com	Integrated marketing communications by Ian Linton and Kevin Morley by Linton, Ian Morley, Kevin Material type: Text Language: English Publication details: Oxford: Butterworth-Heinemann 1995 Availability: Items available for loan: KEIC (1)Call number: 658.84 LIN. Place hold Save to lists Add to cart (remove)
204.	Image from Amazon.com	Marketing financial services by Ennew, Christine (ed.) Watkins, Trevor (ed.) Wright, Mike (ed.) Edition: 2nd ed. Material type: Text Publication details: Oxford: Butterworth-Heinemann 2000 Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
205.	Image from Amazon.com	Understanding customers by Chris Rice by Rice, Chris Edition: 2nd ed. Material type: Text Language: English Publication details: Oxford: Butterworth-Heinemann 1997 Availability: Items available for loan: KEIC (1)Call number: 658.8342 RIC. Place hold Save to lists Add to cart (remove)
206.	Image from Amazon.com	Key customers : how to manage them profitably by Malcolm McDonald, Beth Rogers and Diana Woodburn by McDonald, Malcolm Rogers, Beth Woodburn, Diana Material type: Text Language: English Publication details: Oxford: Butterworth-Heinemann 2001 Availability: Items available for loan: KEIC (1)Call number: 658.8105 MCD. Place hold Save to lists Add to cart (remove)
207.	Image from Amazon.com	Principles of retailing by John Fernie, Suzanne Fernie and Christopher Moore by Fernie, John Fernie, Suzanne Moore, Christopher Material type: Text Language: English Publication details: Oxford: Butterfworth-Heineman 2003 Availability: Items available for loan: KEIC (1)Call number: 658.87 FER. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
208.	Image from Amazon.com	Internal marketing : tools and concepts for customer-focused management by Pervaiz K. Ahmed and Mohammed Rafiq by Ahmed, Pervaiz K Rafiq, Mohammed Material type: Text Language: English Publication details: Oxford: Butterworth-Heinemann 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8 AHM . Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
209.	Image from Amazon.com	Management extra managing markets and customers Material type: Text Language: English Publication details: Oxford: Pergamon Flexible Learning 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAN. Place hold Save to lists Add to cart (remove)
210.	Image from Amazon.com	The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too !) by Matthew W. Ragas and Bolivar J. Bueno by Ragas, Matthew W Bueno, Bolivar J Edition: 1st ed. Material type: Text Language: English Publication details: New York: Prima Publishing 2002 Availability: Items available for loan: KEIC (1)Call number: 658.827 RAG. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
211.	Image from Amazon.com	Developing a market orientation by Deshpande, Rohit (ed.) Material type: Text Publication details: Thousand Oaks: Sage Publications, 1999 Availability: Items available for loan: KEIC (1)Call number: 658.83 DEV. Place hold Save to lists Add to cart (remove)
212.	Image from Amazon.com	Handbook of relationship marketing by Sheth, Jagdish N. (ed.) Parvatiyar, Atul (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2000 Availability: Items available for loan: KEIC (1)Call number: 658.8 HAN. Place hold Save to lists Add to cart (remove)
213.	Image from Amazon.com	Communication yearbook-22 by Roloff, Michael E. (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999 Availability: Items available for loan: KEIC (1)Call number: 302.2 COM. Place hold Save to lists Add to cart (remove)
214.	Image from Amazon.com	Customer-driven services management by S. Balachandran by Balachandran, S Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Response Books 2004 Availability: Items available for loan: KEIC (1)Call number: 658.8120954 BAL. Place hold Save to lists Add to cart (remove)
215.	Image from Amazon.com	Microsoft CRM for dummies by Joel Scott and Michael DeLisa by Scott, Joel DeLisa, Michael Series: For dummies Material type: Text Language: English Publication details: Hoboken, NJ: Wiley Publishing Inc 2003 Availability: Items available for loan: KEIC (1)Call number: 658.812 SCO. Place hold Save to lists Add to cart (remove)
216.	Image from Amazon.com	Hospitality and travel marketing by Alastair M. Morrison by Morrison, Alastair M Edition: 3rd ed. Material type: Text Language: English Publication details: Albany: Delmar Thomson Learning 2001 Availability: Items available for loan: KEIC (1)Call number: 658.80964794 MOR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
217.	Image from Amazon.com	What customers really want : how to bridge the gap between what your organization offers and what your clients crave by Scott McKain by McKain, Scott Material type: Text Language: English Publication details: Nashville: Thomas Nelson Publishers 2005 Availability: Items available for loan: KEIC (1)Call number: 658.812 MCK. Place hold Save to lists Add to cart (remove)
218.	Image from Amazon.com	How to drive your competition crazy : creating disruption for fun and profit by Guy Kawasaki, Michele Moreno by Kawasaki, Guy Moreno, Michele Material type: Text Language: English Publication details: New York: Hyperion 1995 Availability: Items available for loan: KEIC (1)Call number: 658 KAW. Place hold Save to lists Add to cart (remove)
219.	Image from Amazon.com	No thanks, I am just looking ! : professional retail sales techniques for turning shoppers into buyers by Harry J. Friedman by Friedman, Harry J Material type: Text Language: English Publication details: Iowa: Kendall Hunt Pub Co Publishing 1992 Availability: Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
220.	Image from Amazon.com	Customer winback : how to recapture lost customers and keep them loyal by Jill Griffin and Michael W. Lowenstein foreword by Don Peppers and Martha Rogers by Griffin, Jill Lowenstein, Michael W Edition: 1st ed. Material type: Text Language: English Publication details: San Francisco: Jossey-Bass Publication 2001 Availability: Items available for loan: KEIC (1)Call number: 658.812 GRI. Place hold Save to lists Add to cart (remove)