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341.
Lateral thinking for management : a handbook by Edward de Bono by
Material type: Text Text
Language: English
Publication details: Maidenhead: McGraw-Hill Book Company (UK) Limited 1971
Availability: Items available for loan: KEIC (2)Call number: 153.42 BON, ...

342.
Financial management : theory and practice by Prasanna Chandra by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Mcgraw-Hill Pub. Co. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.15 CHA.

343.
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Driving brand value using integrated marketing to manage profitable stakeholder relationships by Tom Duncan and Sandra Moriarty by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 1997
Availability: Items available for loan: KEIC (1)Call number: 658.827 DUN.

344.
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Advertising media planning by Jack Z. Sissors and Lincoln Bumba by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 659.111 SIS.

345.
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Services marketing : people, technology, strategy by Christopher Lovelock by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

346.
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Marketing management : international perspective by
Material type: Text Text
Publication details: Noida: McGraw-Hill Education (India) Pvt. Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

347.
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Dhirubhai Ambani against all odds : a story of perseverance, courage and hope by A. G. Krishnamurthy by Series: McGraw-Hill education: leadership essentials series
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 920 KRI.

348.
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Timeless ventures : 32 Japanese companies that imbibed 8 principles of longevity by Haruo Funabashi by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658 FUN.

349.
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Organizaional behavior by Steven L McShane, Mary Ann Von Glinow and Radha R Sharma by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing 2008
Availability: Items available for loan: KEIC (3)Call number: 658.4 MCS, ...

350.
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Advertising and promotions : an IMC perspective by Kruti Shah and Alan D'Souza by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Co. Ltd 2009
Availability: Items available for loan: KEIC (6)Call number: 659.1 SHA, ...

351.
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Financial institutions and markets : structure, growth and innovations by L. M. Bhole and Jitendra Mahakud by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: TATA McGraw-Hill Education (India) Private Limited 2016
Availability: Items available for loan: KEIC (1)Call number: 658.15 BHO.

352.
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Indian financial system by M Y Khan by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.150954 KHA.

353.
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Performance leadership : the next practices to motivate your people, align stakeholders, and lead your industry by Frank Buytendijk by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.4092 BUY.

354.
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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing by Abaete De Azevedo and Ricardo Pomeranz by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw -Hill Publishing Company Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.812 AZE.

355.
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Leadership in the era of economic uncertainty : the new rules for getting the right things done in difficult times by Ram Charan by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Pub. Co. Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.4092 CHA.

356.
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Advertising and promotion : an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2012
Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ...

357.
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Supply chain management for retailing by Rajesh Ray by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education Pvt.Ldt 2010
Availability: Items available for loan: KEIC (1)Call number: 658.87 RAY.

358.
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Probability by Seymour Lipschutz and Marc Lars Lipson by Series: Schaum's outline series
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: TATA McGraw-Hill Education (India) Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 519.2 LIP.

359.
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Media planning and buying : principles and practice in the Indian context by Arpita Menon by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (2)Call number: 659.111 MEN, ...

360.
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No money marketing : from upstart to big brand on a frugal budget by Jessie Paul by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.827 PAU.

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