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381.
Uncover the hidden power of television programming : -and get the most from your advertising budget by Kevin J. Clancy and David W. Lloyd by
  • Clancy, Kevin J
  • Lloyd, David W
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 659.143 CLA.

382.
Brands, consumers, symbols, and research by Sidney J. Levy, compiled by Dennis W. Rook by
  • Levy, Sidney J
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (2)Call number: 658.8243 LEV, ...

383.
Handbook of children and the media by
  • Singer, Dorothy G. (ed.)
  • Singer, Jerome L. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 302.2345083 HAN.

384.
Children adolescents and the media by Victor C. Strasburger and Barbara J. Wilson with contributions by Jeanne B. Funk, Edward Donnerstein, Bob McCannon foreword by Dorothy G. Singer by
  • Strasburger, Victor C
  • Wilson, Barbara J
Material type: Text Text
Language: English
Publication details: California: Sage Publications Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 302.23083 STR.

385.
Public communication campaigns by
  • Rice, Ronald (ed.)
  • Atkin, Charles K. (ed.)
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi: Sage Publications, 2000
Availability: Items available for loan: KEIC (1)Call number: 659 PUB.

386.
The ultimate secrets of advertising by John Philip Jones by
  • Jones, John Philip
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2000
Availability: Items available for loan: KEIC (3)Call number: 659.1 JON, ...

387.
Using qualitative research in advertising : strategies, techniques, and applications by Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan and Ronald E. Taylor
Material type: Text Text
Language: English
Publication details: California: Sage Publications Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1072 USI.

388.
Consumer behaviour and culture : consequences for global marketing and advertising by Marieke de Mooij by
  • Mooij, Marieke de
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MOO.

389.
Fables, fashions and facts about advertising : a study of 28 enduring myths by John Philip Jones by
  • Jones, John Philip
Material type: Text Text
Language: English
Publication details: California: Sage Publications Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 JON.

390.
Brainstorming reinvented: A corporate communications guide to ideation by
  • Correll, Linda Conway
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2004
Availability: Items available for loan: KEIC (2)Call number: 658.4036 COR, ... Not available: KEIC: Checked out (1).

391.
Planning for power advertising : a user's manual for students and practitioners by Anand Bhaskar Halve by
  • Halve, Anand Bhaskar
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2005
Availability: Items available for loan: KEIC (2)Call number: 659.1 HAL, ...

392.
Transnational media and contoured markets : redefining Asian television and advertising by Amos Owen Thomas by
  • Thomas, Amos Owen
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2006
Availability: Items available for loan: KEIC (1)Call number: 384.55095 THO.

393.
Global information and world communication by Hamid Mowlana by
  • Mowlana, Hamid
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 302.23 MOW.

394.
Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research by William O. Bearden, Richard G. Netemeyer and Mary F. Mobley by
  • Bearden, Willam O
  • Mobley, Mary F
  • Netemeyer, Richard G
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd.
Availability: Items available for loan: KEIC (1)Call number: 658.83 BEA.

395.
Corporate communications : a 21st century primer by Joseph Fernandez by
  • Fernandez, Joseph
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2004
Availability: Items available for loan: KEIC (1)Call number: 659 FER.

396.
Advertising basics! : a resource guide for beginners by J. V. Vilanilam and A. K. Varghese by
  • Vilanilam, J. V
  • Varghese, A. K
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2004
Availability: Items available for loan: KEIC (2)Call number: 659.1 VIL, ...

397.
Advertising, promotion and new media by
  • Stafford, Marla R. (ed.)
  • Faber, Ronald J. (ed.)
Material type: Text Text
Publication details: New York: M. E. Sharpe Inc., 2004
Availability: Items available for loan: KEIC (1)Call number: 659.144 ADV.

398.
Advertising media : workbook and sourcebook by Larry D. Kelley and Donald W. Jugenheimer by
  • Kelley, Larry D
  • Jugenheimer, Donald W
Material type: Text Text
Language: English
Publication details: New York: M.E. Sharpel 2005
Availability: Items available for loan: KEIC (1)Call number: 659.13 KEL.

399.
Hospitality and travel marketing by Alastair M. Morrison by
  • Morrison, Alastair M
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Albany: Delmar Thomson Learning 2001
Availability: Items available for loan: KEIC (1)Call number: 658.80964794 MOR.

400.
Understanding media economics by Gillian Doyle by
  • Doyle, Gillian
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 302.23 DOY.

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