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381.	Image from Amazon.com	Uncover the hidden power of television programming : -and get the most from your advertising budget by Kevin J. Clancy and David W. Lloyd by Clancy, Kevin J Lloyd, David W Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2001 Availability: Items available for loan: KEIC (1)Call number: 659.143 CLA. Place hold Save to lists Add to cart (remove)
382.	Image from Amazon.com	Brands, consumers, symbols, and research by Sidney J. Levy, compiled by Dennis W. Rook by Levy, Sidney J Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999 Availability: Items available for loan: KEIC (2)Call number: 658.8243 LEV, ... Place hold Save to lists Add to cart (remove)
383.	Image from Amazon.com	Handbook of children and the media by Singer, Dorothy G. (ed.) Singer, Jerome L. (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt Ltd., 2000 Availability: Items available for loan: KEIC (1)Call number: 302.2345083 HAN. Place hold Save to lists Add to cart (remove)
384.	Image from Amazon.com	Children adolescents and the media by Victor C. Strasburger and Barbara J. Wilson with contributions by Jeanne B. Funk, Edward Donnerstein, Bob McCannon foreword by Dorothy G. Singer by Strasburger, Victor C Wilson, Barbara J Material type: Text Language: English Publication details: California: Sage Publications Ltd. 2002 Availability: Items available for loan: KEIC (1)Call number: 302.23083 STR. Place hold Save to lists Add to cart (remove)
385.	Image from Amazon.com	Public communication campaigns by Rice, Ronald (ed.) Atkin, Charles K. (ed.) Edition: 3rd ed. Material type: Text Publication details: New Delhi: Sage Publications, 2000 Availability: Items available for loan: KEIC (1)Call number: 659 PUB. Place hold Save to lists Add to cart (remove)
386.	Image from Amazon.com	The ultimate secrets of advertising by John Philip Jones by Jones, John Philip Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2000 Availability: Items available for loan: KEIC (3)Call number: 659.1 JON, ... Place hold Save to lists Add to cart (remove)
387.	Image from Amazon.com	Using qualitative research in advertising : strategies, techniques, and applications by Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan and Ronald E. Taylor Material type: Text Language: English Publication details: California: Sage Publications Ltd. 2002 Availability: Items available for loan: KEIC (1)Call number: 659.1072 USI. Place hold Save to lists Add to cart (remove)
388.		Consumer behaviour and culture : consequences for global marketing and advertising by Marieke de Mooij by Mooij, Marieke de Material type: Text Language: English Publication details: New Delhi: Sage Publications, Inc. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.8342 MOO. Place hold Save to lists Add to cart (remove)
389.	Image from Amazon.com	Fables, fashions and facts about advertising : a study of 28 enduring myths by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: California: Sage Publications Inc. 2004 Availability: Items available for loan: KEIC (1)Call number: 659.1 JON. Place hold Save to lists Add to cart (remove)
390.	Image from Amazon.com	Brainstorming reinvented: A corporate communications guide to ideation by Correll, Linda Conway Material type: Text Language: English Publication details: New Delhi: Response Books 2004 Availability: Items available for loan: KEIC (2)Call number: 658.4036 COR, ... Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
391.	Image from Amazon.com	Planning for power advertising : a user's manual for students and practitioners by Anand Bhaskar Halve by Halve, Anand Bhaskar Material type: Text Language: English Publication details: New Delhi: Response Books 2005 Availability: Items available for loan: KEIC (2)Call number: 659.1 HAL, ... Place hold Save to lists Add to cart (remove)
392.	Image from Amazon.com	Transnational media and contoured markets : redefining Asian television and advertising by Amos Owen Thomas by Thomas, Amos Owen Material type: Text Language: English Publication details: New Delhi: Sage Publications 2006 Availability: Items available for loan: KEIC (1)Call number: 384.55095 THO. Place hold Save to lists Add to cart (remove)
393.	Image from Amazon.com	Global information and world communication by Hamid Mowlana by Mowlana, Hamid Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998 Availability: Items available for loan: KEIC (1)Call number: 302.23 MOW. Place hold Save to lists Add to cart (remove)
394.	Image from Amazon.com	Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research by William O. Bearden, Richard G. Netemeyer and Mary F. Mobley by Bearden, Willam O Mobley, Mary F Netemeyer, Richard G Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. Availability: Items available for loan: KEIC (1)Call number: 658.83 BEA. Place hold Save to lists Add to cart (remove)
395.	Image from Amazon.com	Corporate communications : a 21st century primer by Joseph Fernandez by Fernandez, Joseph Material type: Text Language: English Publication details: New Delhi: Response Books 2004 Availability: Items available for loan: KEIC (1)Call number: 659 FER. Lists: Media Books. Place hold Save to lists Add to cart (remove)
396.	Image from Amazon.com	Advertising basics! : a resource guide for beginners by J. V. Vilanilam and A. K. Varghese by Vilanilam, J. V Varghese, A. K Material type: Text Language: English Publication details: New Delhi: Response Books 2004 Availability: Items available for loan: KEIC (2)Call number: 659.1 VIL, ... Place hold Save to lists Add to cart (remove)
397.	Image from Amazon.com	Advertising, promotion and new media by Stafford, Marla R. (ed.) Faber, Ronald J. (ed.) Material type: Text Publication details: New York: M. E. Sharpe Inc., 2004 Availability: Items available for loan: KEIC (1)Call number: 659.144 ADV. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
398.	Image from Amazon.com	Advertising media : workbook and sourcebook by Larry D. Kelley and Donald W. Jugenheimer by Kelley, Larry D Jugenheimer, Donald W Material type: Text Language: English Publication details: New York: M.E. Sharpel 2005 Availability: Items available for loan: KEIC (1)Call number: 659.13 KEL. Place hold Save to lists Add to cart (remove)
399.	Image from Amazon.com	Hospitality and travel marketing by Alastair M. Morrison by Morrison, Alastair M Edition: 3rd ed. Material type: Text Language: English Publication details: Albany: Delmar Thomson Learning 2001 Availability: Items available for loan: KEIC (1)Call number: 658.80964794 MOR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
400.	Local cover image	Understanding media economics by Gillian Doyle by Doyle, Gillian Material type: Text Language: English Publication details: London: Sage Publications Ltd. 2002 Availability: Items available for loan: KEIC (1)Call number: 302.23 DOY. Place hold Save to lists Add to cart (remove)