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41.	Image from Amazon.com	Commitment-led marketing : the key to brand profit is in the customer's mind by Jan Hofmeyr and Butch Rice by Hofmeyr, Jan Rice, Butch Material type: Text Language: English Publication details: West sussex: John wiley and sons ltd 2000 Availability: Items available for loan: KEIC (2)Call number: 658.8 HOF, ... Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
42.		Brand manners : how to create the self-confident organisation to live the brand by Hamish Pringle and William Gordon by Pringle, Hamish Gordon, Willian Material type: Text Language: English Publication details: England: John Wiley and Sons Ltd 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 PRI. Place hold Save to lists Add to cart (remove)
43.	Image from Amazon.com	Brands visions and values by Goodchild, John (ed.) Callow, Clive (ed.) Series: UKSIP series Material type: Text Publication details: Chichester: John Wiley and Sons Ltd., 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA. Place hold Save to lists Add to cart (remove)
44.	Image from Amazon.com	Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever by Ian Gordon by Gordon, Ian Material type: Text Language: English Publication details: Ontario: John Wiley and Sons Canada, Ltd. 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 GOR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
45.	Image from Amazon.com	Customer relationship management : a strategic imperative in the world of e-business by Brown, Stanley A. (ed.) Material type: Text Publication details: Ontario: John Wiley and Sons Canada, Ltd., 2000 Availability: Items available for loan: KEIC (1)Call number: 658.812 CUS. Place hold Save to lists Add to cart (remove)
46.	Image from Amazon.com	Winning Market leadership : strategic marketing palnning for technology driven businesses by Adrian Ryans, Roger More, Donald Barclay and Terry Deutscher Material type: Text Language: English Publication details: Toronto: John Wiley and Sons Canada, Ltd. 1999 Availability: Items available for loan: KEIC (1)Call number: 658.8 WIN. Place hold Save to lists Add to cart (remove)
47.	Image from Amazon.com	Culture.com : building corporate culture in the connected workplace by Peg Neuhauser, Ray Bender and Kirk Stromberg by Neuhauser, Peg Bender, Ray Stromberg, Kirk Material type: Text Language: English Publication details: Ontario: John Wiley and Sons, Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.4063 NEU. Place hold Save to lists Add to cart (remove)
48.	Image from Amazon.com	What makes winning brands different : the hidden method behind the world's most successful brands by Andreas Buchholz and Wolfram Wordemann by Buchholz, Andreas Wordemann, Wolfram Material type: Text Language: English Publication details: Chichester: John Wiley and Sons, Ltd. 2000 Availability: Items available for loan: KEIC (2)Call number: 658.827 BUC, ... Place hold Save to lists Add to cart (remove)
49.	Image from Amazon.com	Branding in Asia : the creation, development and management of Asian brands for the global market by Paul Temporal by Temporal, Paul Material type: Text Language: English Publication details: Singapore: John Wiley and Sons (Asia) Pte Ltd. 1999 Availability: Items available for loan: KEIC (1)Call number: 658.827095 TEM. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
50.	Image from Amazon.com	Asian business wisdom : lessons from the region's best and bringhtest business leaders by Dayao, Dinna Louise C. (ed.) Material type: Text Publication details: Singapore: John Wiley and Sons (Asia) Pte Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.05 ASI. Place hold Save to lists Add to cart (remove)
51.	Image from Amazon.com	Hi tech hi touch branding : creating brand power in the age of technology by Paul Temporal and K. C. Lee by Temporal, Paul Lee, K. C Material type: Text Language: English Publication details: Singapore: John Wiley and Sons (Asia) Pte Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.82 TEM. Place hold Save to lists Add to cart (remove)
52.	Image from Amazon.com	Romancing the customer : maximizing brand value through powerful relationship management by Paul Temporal and Martin Trott by Temporal, Paul Trott, Martin Material type: Text Language: English Publication details: Singapore: John Wiley and Sons Pte. Ltd. 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 TEM. Place hold Save to lists Add to cart (remove)
53.	Image from Amazon.com	Value based marketing : marketing strategies for corporate growth and shareholder value by Peter Doyle by Doyle, Peter Material type: Text Language: English Publication details: Chichester: John Wiley and Sons Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.8 DOY. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
54.	Image from Amazon.com	A dictionary of social science methods by P. McC. Miller and M. J. Wilson by Miller, McC P Wilson, M. J Material type: Text Language: English Publication details: New York: John Wiley and Sons Ltd. 1983 Availability: Not available: KEIC: Withdrawn (1). Save to lists Add to cart (remove)
55.	Image from Amazon.com	The design agenda : a guide to successful design management by Rachel Cooper and Mike Press by Cooper, Rachel Press, Mike Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.5752 COO. Place hold Save to lists Add to cart (remove)
56.	Image from Amazon.com	Scenario planning : managing for the future by Gill Ringland by Ringland, Gill Material type: Text Language: English Publication details: New York: John Wiley and Sons, Ltd. 1998 Availability: Items available for loan: KEIC (2)Call number: 658.4012 RIN, ... Place hold Save to lists Add to cart (remove)
57.	Image from Amazon.com	Store wars : the battle for mindspace and shelfspace by Judith Corstjens and Marcel Corstjens by Corstjens, Judith Corstjens, Marcel Material type: Text Language: English Publication details: Chichester: John Wiley and Sons Ltd. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.8 COR. Place hold Save to lists Add to cart (remove)
58.	Image from Amazon.com	Brand spirit : how cause related marketing builds brands by Hamish Pringle and Marjorie Thompson by Pringle, Hamish Thompson, Marjorie Material type: Text Language: English Publication details: Chichester: John Wiley and Sons Ltd. 1999 Availability: Items available for loan: KEIC (1)Call number: 658.8 PRI. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
59.	Image from Amazon.com	Cases in consumer behaviour by Antonides, Gerrit (ed.) Raaij, W. Fred van (ed.) Material type: Text Publication details: Chichester: John Wiley and Sons, Ltd. 1999 Availability: Items available for loan: KEIC (1)Call number: 658.8342 CAS. Place hold Save to lists Add to cart (remove)
60.	Image from Amazon.com	Everything you want : understanding consumer, brands and communications by Jennifer Wood and Barney Allan by Wood, Jennifer Allan, Barney Material type: Text Language: English Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.827 WOO. Place hold Save to lists Add to cart (remove)