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41.	Image from Amazon.com	Mind to mind marketing by Harry Alder by Alder, Harry Material type: Text Language: English Publication details: London: Kogan Page Limited 2001 Availability: Items available for loan: KEIC (2)Call number: 658.8 ALD, ... Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
42.	Image from Amazon.com	Brand child : remarkable insights into the minds of today's global kids and their relationships with brands by Martin Lindstrom by Lindstrom, Martin Material type: Text Language: English Publication details: London: Kogan Page Ltd. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.834083 LIN. Place hold Save to lists Add to cart (remove)
43.	Image from Amazon.com	Consumer insight : how to use data and market research to get closer to your customer by Stone, Merlin (ed.) Bond, Alison (ed.) Foss, Bryan (ed.) Material type: Text Publication details: New York: Paramount Market Publishing Inc. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.834 STO. Place hold Save to lists Add to cart (remove)
44.	Image from Amazon.com	Cheap : the real cost of the global trend for bargains, discounts and consumer choice by David Bosshart by Bosshart, David Material type: Text Language: English Publication details: New Delhi: Kogan Page 2007 Availability: Items available for loan: KEIC (1)Call number: 339.47 BOS. Place hold Save to lists Add to cart (remove)
45.	Image from Amazon.com	The microsoft way : the real story of how bill gates outsmarts the competition by Randall E. Stross by Stross, Randall E Material type: Text Language: English Publication details: London: Warner books 1996 Availability: Items available for loan: KEIC (1)Call number: 001.6425 STR. Place hold Save to lists Add to cart (remove)
46.	Image from Amazon.com	The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too !) by Matthew W. Ragas and Bolivar J. Bueno by Ragas, Matthew W Bueno, Bolivar J Edition: 1st ed. Material type: Text Language: English Publication details: New York: Prima Publishing 2002 Availability: Items available for loan: KEIC (1)Call number: 658.827 RAG. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
47.	Image from Amazon.com	Beyond consumer marketing : sectoral marketing and emerging trends by J. S. Panwar by Panwar, J. S Material type: Text Language: English Publication details: New Delhi: Response Books 2004 Availability: Items available for loan: KEIC (1)Call number: 658.8340954 PAN. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
48.	Image from Amazon.com	Planning for power advertising : a user's manual for students and practitioners by Anand Bhaskar Halve by Halve, Anand Bhaskar Material type: Text Language: English Publication details: New Delhi: Response Books 2005 Availability: Items available for loan: KEIC (2)Call number: 659.1 HAL, ... Place hold Save to lists Add to cart (remove)
49.	Image from Amazon.com	Webonomics : nine essential principles for growing your business on the world wide web by Evan I. Schwartz by Schwartz, Evan I Material type: Text Language: English Publication details: Broadway: Broadway Book 1997 Availability: Items available for loan: KEIC (1)Call number: 658.8002854678 SCH. Place hold Save to lists Add to cart (remove)
50.	Image from Amazon.com	The great tween buying machine : capturing your share of the multi-billion-dollar tween market by David L. Siegel, Timothy J. Coffey and Gregory Livingston by Siegel, David L Coffey, Timothy J Livingston, Gregory Material type: Text Language: English Publication details: Chicago: Dearborn Trade Publishing 2004 Availability: Items available for loan: KEIC (1)Call number: 658.800834 SIE. Place hold Save to lists Add to cart (remove)
51.	Image from Amazon.com	Let them eat cake marketing luxury to the masses as well as the classes by Pamela N. Danziger by Danziger, Pamela N Material type: Text Language: English Publication details: Chicago: Dearborn Trade Publishing 2005 Availability: Items available for loan: KEIC (1)Call number: 658.8343 DAN. Place hold Save to lists Add to cart (remove)
52.	Image from Amazon.com	Marketing by Eric N. Berkowitz, Roger A. Kerin, William Rudelius by Berkowitz, Eric N Kerin, Roger A Rudelius, William Material type: Text Language: English Publication details: Missouri: Times Mirror/Mosby College Publishing 1986 Availability: Items available for loan: KEIC (1)Call number: 658.8 BER. Place hold Save to lists Add to cart (remove)
53.	Image from Amazon.com	The low-income consumer : adjusting the balance of exchange by Linda F. Alwitt and Thomas D. Donley by Alwitt, Linda F Donley, Thomas D Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. ltd. 1996 Availability: Items available for loan: KEIC (1)Call number: 658.8348 ALW. Place hold Save to lists Add to cart (remove)
54.	Image from Amazon.com	Consumer research : introspective essays on the study of consumption by Morris B. Holbrook by Holbrook, Morris B Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.834 HOL. Place hold Save to lists Add to cart (remove)
55.	Image from Amazon.com	Advertising exposure, memory and choice by Mitchell, Andrew A. (ed.) Series: A series sponsored by the society for consumer psychology Material type: Text Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1993 Availability: Items available for loan: KEIC (1)Call number: 659.1019 ADV. Place hold Save to lists Add to cart (remove)
56.	Image from Amazon.com	Boom : marketing to the ultimate power consumer--the baby boomer woman by Mary Brown and Carol Orsborn ; foreword by Paco Underhill by Brown, Mary Orsborn, Carol Material type: Text Language: English Publication details: New York: American Management Association 2006 Availability: Items available for loan: KEIC (1)Call number: 658.834082 BRO. Place hold Save to lists Add to cart (remove)
57.	Image from Amazon.com	Advertising and societies : global issues by Katherine Toland Frith and Barbara Mueller by Frith, Katherine Toland Mueller, Barbara Series: Digital formations; vol. 14 Material type: Text Language: English Publication details: New York: Peter Lang Publishing, Inc. 2002 Availability: Items available for loan: KEIC (2)Call number: 659.1042 FRI, ... Place hold Save to lists Add to cart (remove)
58.	Image from Amazon.com	Advertising media planning by Jack Z. Sissors and Lincoln Bumba by Sissors, Jack Z Bumba, Lincoln Edition: 6th ed. Material type: Text Language: English Publication details: New York: McGraw-Hill 2002 Availability: Items available for loan: KEIC (1)Call number: 659.111 SIS. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
59.	Image from Amazon.com	Advertising media planning by Jack Z. Sissors and Lincoln Bumba by Sissors, Jack Z Bumba, Lincoln Edition: 3rd ed. Material type: Text Language: English Publication details: Illinios: NTC Business Books 1991 Availability: Items available for loan: KEIC (1)Call number: 659.111 SIS. Place hold Save to lists Add to cart (remove)
60.	Image from Amazon.com	Green marketing : opportunity for innovation by Jacquelyn A. Ottman by Ottman, Jacquelyn A Edition: 2nd ed. Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 658.802 OTT. Place hold Save to lists Add to cart (remove)