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41.
What customers really want : how to bridge the gap between what your organization offers and what your clients crave by Scott McKain by
  • McKain, Scott
Material type: Text Text
Language: English
Publication details: Nashville: Thomas Nelson Publishers 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 MCK.

42.
Customer winback : how to recapture lost customers and keep them loyal by Jill Griffin and Michael W. Lowenstein foreword by Don Peppers and Martha Rogers by
  • Griffin, Jill
  • Lowenstein, Michael W
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass Publication 2001
Availability: Items available for loan: KEIC (1)Call number: 658.812 GRI.

43.
Improving customer satisfaction, loyalty, and profit : an integrated measurement and managment system by Michael D. Johnson and Anders Gustafsson by
  • Johnson, Michael D
  • Gustafsson, Anders
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 JOH.

44.
Customer . community : unleashing the power of your customers base by Drew Banks and Kim Daus foreword by Scott Cook by
  • Banks, Drew
  • Daus, Kim
Series: The Jossey-Bass business and management series
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAN.

45.
Customer loyalty : how to earn it how to keep it by Jill Griffin foreword by Robert T. Herres by
  • Griffin, Jill
Series: The Jossey Bass business and management series
Edition: Rev. ed.
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey Bass 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 GRI.

46.
Legendary brands : unleashing the power of storytelling to create a winning market strategy by Laurence Vincent by
  • Vincent, Laurence
Material type: Text Text
Language: English
Publication details: Chicago: dearborn Trade ublishing 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 VIN.

47.
Conquering consumerspace : marketing strategies for a branded world by Michael R. Solomon by
  • Solomon, Michael R
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 SOL.

48.
Beyond customer satisfaction to customer loyalty : the key to greater profitability by Keki R Bhote by
  • Bhote, Keki R
Material type: Text Text
Language: English
Publication details: New York: American Management 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8343 BHO.

49.
Printing in a digital world by David Bergsland by
  • Bergsland, David
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1996
Availability: Items available for loan: KEIC (1)Call number: 686.22544 BER.

50.
Strategies for effective customer education by Peter Honebein by
  • Honebein, Peter
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.812 HON.

51.
The loyalty effect : the hidden force behind growth, profits, and lasting values by Frederick F. Reichheld with Thomas Teal by
  • Reichheld, Frederick F
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.4 REI.

52.
Net gain : expanding markets through virtual communities by John Hagel III and Arthur Armstrong by
  • Hagel, John
  • Armstrong, Arthur
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.800285467 HAG.

53.
Pro logo by Chevalier Michel and Mazzalovo Gerald by
  • Chevalier, Michel
  • Mazzalovo, Gerald
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 CHE.

54.
Blogging for business : everything you need to know and why you should care by Shel Holtz and Ted Demopoulos by
  • Holtz, Shel
  • Demopoulos, Ted
Material type: Text Text
Language: English
Publication details: Chicago: Kaplan Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 006.7 HOL.

55.
Total access : giving customers what they want in an anytime, anywhere world by Regis McKenna by
  • McKenna, Regis
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 MCK.

56.
Harvard business review on customer relationship management by Harvard Business Review [HBR] Series: The Harvard business review paperback series
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2001
Availability: Items available for loan: KEIC (2)Call number: 658.812 HAR, ...

57.
MarketBusters : 40 strategic moves that drive exceptional business growth by Rita Gunther McGrath and Ian C. MacMillan by
  • Gunther, Rita Gunther
  • MacMillan, Ian C
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing Corporation 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4012 MCG.

58.
The ultimate question : driving good profits and true growth by Fred Reichheld by
  • Reichheld, Fred
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 658.1554 REI.

59.
Gonzo marketing : winning through worst practices by Christopher Locke, co-author of the Cluetrain Manifesto by
  • Locke, Christopher
Material type: Text Text
Language: English
Publication details: Oxford: Capstone Publishing Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOC.

60.
Retail in detail by Ronald L. Bond by
  • Bond, Ronald L
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Madison: Entrepreneur Press 2005
Availability: Items available for loan: KEIC (1)Call number: 658.87 BON.

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