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41.
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Marketing automation : practical steps to more effective direct marketing by Jeff LeSueur by Series: Wiley and SAS business series
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.872 LES.

42.
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Logistics and retail management : emerging issues and new challenges in the retail supply chain by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi: Kogan Page India 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 LOG.

43.
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Response to disaster : fact versus fiction and its perpetuation : the sociology of disaster by Henry W. Fischer by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Maryland: University Press of America 2008
Availability: Items available for loan: KEIC (1)Call number: 363.348 FIS.

44.
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Political violence and the police in India by K. S. Subramanian by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 364.131 SUB.

45.
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Principles of pricing : an analytical approach by Rakesh V. Vohra and Lakshman Krishnamurthi by
Material type: Text Text
Language: English
Publication details: New York: Cambridge University Press 2012
Availability: Items available for loan: KEIC (1)Call number: 658.816 VOH.

46.
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Manager's guide to crisis management by Jonathan Bernstein by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.4056 BER.

47.
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Rethinking multiculturalism : cultural diversity and political theory by Bhikhu Parekh by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2006
Availability: Items available for loan: KEIC (1)Call number: 305.8 PAR.

48.
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The Sage handbook of advertising by
Material type: Text Text
Publication details: London: Sage Publications Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 SAG.

49.
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Consumer behaviour : applications in marketing by Robert East, Malcolm Wright and Marc Vanhuele by
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8342 EAS.

50.
Scale development : theory and applications by Robert F. DeVellis by Series: Applied social research methods series; 26
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: California: Sage Publications Inc 2012
Availability: Items available for loan: KEIC (1)Call number: 300.72 DEV.

51.
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Rapid transformation : a 90-day plan for fast and effective change by Behnam N. Tabrizi by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2007
Availability: Items available for loan: KEIC (1)Call number: 658.406 TAB.

52.
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Digital humanitarians : how big data is changing the face of humanitarian response by Patrick Meier by
Material type: Text Text
Language: English
Publication details: Boca Raton: CRC Press 2015
Availability: Items available for loan: KEIC (1)Call number: 363.348068 MEI.

53.
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Strategic thinking for advertising creatives by Alice Kavounas Taylor by
Material type: Text Text
Language: English
Publication details: London: Laurence King Publishing Ltd 2013
Availability: Items available for loan: KEIC (1)Call number: 659.113 TAY.

54.
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The emerging markets century : how a new breed of world - class companies is overtaking world by Antonie Van Agtmael by
Material type: Text Text
Language: English
Publication details: Kingsway: Simon and Schuster UK Ltd 2007
Availability: Items available for loan: KEIC (1)Call number: 338.8881724 AGT.

55.
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Marketing research : measurement and method by Donald S. Tull and Del I. Hawkins by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8 TUL.

56.
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Product management in India (with CD) by Ramanuj Majumdar by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.835 MAJ.

57.
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Twitter marketing : an hour a day by Hollis Thomases; foreword by Dave Evans by
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 THO.

58.
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Design and analysis of experiments by Douglas C. Montgomery by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Hoboken, NJ: John Wiley and Sons, Inc 2014
Availability: Items available for loan: KEIC (1)Call number: 519.57 MON.

59.
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Smart business, social business : a playbook for social media in your organization by Michael Brito by
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 BRI.

60.
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Economic developments in India : analysis, reports, policy documents (EDI) (with CD) by
Material type: Text Text
Publication details: New Delhi: Academic Foundation 2009
Availability: Items available for loan: KEIC (1)Call number: 338.954 ECO.

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