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501.
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Retail's seismic shift : how to shift faster, respond better, and win customer loyalty by Michael Dart and Robin Lewis by
Material type: Text Text
Language: English
Publication details: New York: St. Martin's Press 2017
Availability: Items available for loan: KEIC (1)Call number: 658.87 DAR.

502.
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The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers by Reza Soudagar, Vinay Iyer and Volker Hildebrand by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.812 SOU.

503.
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Business marketing : concepts and cases by Sharad Sarin by
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2013
Availability: Items available for loan: KEIC (2)Call number: 658.802 SAR, ...

504.
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Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler and Ajay Pandit
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2015
Availability: Items available for loan: KEIC (16)Call number: 658.8 SER, ...

505.
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The Apple experience : the secrets of delivering insanely great customer service by Carmine Gallo by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limted 2012
Availability: Items available for loan: KEIC (1)Call number: 658.812 GAL.

506.
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Strategic database marketing by Arthur Hughes by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 HUG.

507.
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Mastering fashion marketing by Tim Jackson and David Shaw by Series: Palgrave master series
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2009
Availability: Items available for loan: KEIC (1)Call number: 746.920688 JAC.

508.
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Building a storybrand : clarify your message so customers will listen by Donald Miller by
Material type: Text Text
Language: English
Publication details: New York: HarperCollin 2017
Availability: Items available for loan: KEIC (1)Call number: 658.827 MIL.

509.
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#Sales truth : debunk the myths, apply powerful principles, win more new sales by Mike Weinberg by
Material type: Text Text
Language: English
Publication details: New York: Harpercollins Leadership 2019
Availability: Items available for loan: KEIC (1)Call number: 658.85 WEI.

510.
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Nincompoopery : why your customers hate you - and how to fix it by John R. Brandt by
Material type: Text Text
Language: English
Publication details: Nashville, Tennessee: Harper Collins Leadership, an imprint of HarperCollins 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 BRA.

511.
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Marketing strategy by
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons Ltd. 2011
Availability: Items available for loan: KEIC (7)Call number: 658.8003 MAR, ...

512.
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Relationship marketing : a consumer experience approach by Steve Baron, Tony Conway and Gary Warnaby by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAR.

513.
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Consumer behaviour : applications in marketing by Robert East, Malcolm Wright and Marc Vanhuele by
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8342 EAS.

514.
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Nonverbal communication : science and applications by
Material type: Text Text
Publication details: California: Sage Publications, Inc. 2013
Availability: Items available for loan: KEIC (1)Call number: 302.222 NON.

515.
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Your call is (not that) important to us : customer service and what it reveals about our world and our lives by Emily Yellin by
Material type: Text Text
Language: English
Publication details: New york: Free Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 YEL.

516.
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Strategic data warehousing : achieving alignment with business by Neera Bhansali by
Material type: Text Text
Language: English
Publication details: Boca Raton: Auerbach Publications 2014
Availability: Items available for loan: KEIC (1)Call number: 651.8 BHA.

517.
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The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage by James L. Heskett, W. Earl Sasser and Joe Wheeler by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business Press 2008
Availability: Items available for loan: KEIC (1)Call number: 659.1 HES.

518.
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Harvard business review on strategic sales management by Harvard Business Review [HBR] Series: The Harvard business review paperback
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.81 HAR.

519.
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Uncommon service: How to win by putting customer at the core of your business by Frances frei and Anne Morriss by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business Review Press 2012
Availability: Items available for loan: KEIC (1)Call number: 658.812 FRE.

520.
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Empowered : unleash your employees, energize your customers, and transform your business by Josh Bernoff and Ted Schadler by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 658.4 BER.

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