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501.	Image from Amazon.com	Advertising reach and frequency : maximizing advertising results through effective frequency by Colin McDonald by McDonald, Colin Edition: 2nd ed. Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1995 Availability: Items available for loan: KEIC (1)Call number: 659.1 MCD. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
502.	Image from Amazon.com	Media planning : a practical guide by Jim Surmanek by Surmanek, Jim Edition: 3rd ed. Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1996 Availability: Items available for loan: KEIC (1)Call number: 659.111 SUR. Place hold Save to lists Add to cart (remove)
503.	Image from Amazon.com	Direct marketing through broadcast media : TV, radio, cable infomercials, home shopping and more by Al Eicoff by Eicoff, Al Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1995 Availability: Items available for loan: KEIC (1)Call number: 658.827 EIC. Place hold Save to lists Add to cart (remove)
504.	Image from Amazon.com	Advertising media sourcebook by Peter B. Turk, Donald W. Jugenheimer and Arnold M. Barban by Turk, Peter B Barban, Arnold M Jugenheimer, Donald W Edition: 4th ed. Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 659.13 TUR. Place hold Save to lists Add to cart (remove)
505.	Image from Amazon.com	Essentials of media planning : a marketing viewpoint by Arnold M. Barban, Steven M. Cristol and Frank J. Kopec by Barban, Arnold M Cristol, Steven M Kopec, Frank J Edition: 3rd ed. Material type: Text Language: English Publication details: Illinois: NTC Business Books 1993 Availability: Items available for loan: KEIC (1)Call number: 659.111 BAR. Place hold Save to lists Add to cart (remove)
506.	Image from Amazon.com	Essentials of advertising strategy by Don E. Schultz, Stanley I. Tannenbaum and Anne Allison by Schultz, Don E Allison, Anne Tannenbaum, Stanley I Edition: 3rd ed. Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1996 Availability: Items available for loan: KEIC (1)Call number: 659.111 SCH. Place hold Save to lists Add to cart (remove)
507.	Image from Amazon.com	Introduction to advertising media : research, planning, and buying by Jim Surmanek by Surmanek, Jim Material type: Text Language: English Publication details: Illinois: NTC Business Books 1993 Availability: Items available for loan: KEIC (1)Call number: 659.111 SUR. Place hold Save to lists Add to cart (remove)
508.	Image from Amazon.com	Strategies for implementing integrated marketing communications by Larry Percy by Percy, Larry Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 658.84 PER. Place hold Save to lists Add to cart (remove)
509.	Image from Amazon.com	Advertising age handbook of advertising by Herschell Gordon Lewis and Carol Nelson by Lewis, Herschell Gordon Nelson, Carol Material type: Text Language: English Publication details: Chicago: NTC Publishing Group, Inc. 1999 Availability: Items available for loan: KEIC (1)Call number: 659.1 LEW. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
510.	Image from Amazon.com	Copy writing by design : bringing ideas to life with wordsand images by David Herzbrun by Herzbrun, David Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 659.132 HER. Place hold Save to lists Add to cart (remove)
511.	Image from Amazon.com	Understanding mass media by Jeffrey Schrank by Schrank, Jeffrey Edition: 3rd ed. Material type: Text Language: English Publication details: Illinois: NTC Business Books 1988 Availability: Items available for loan: KEIC (1)Call number: 302.2 SCH. Place hold Save to lists Add to cart (remove)
512.		Teacher's resource book : understanding mass media William Jawitz by Jawitz, William Edition: 5th ed. Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1996 Availability: Items available for loan: KEIC (1)Call number: 302.2 JAW. Place hold Save to lists Add to cart (remove)
513.	Image from Amazon.com	Write on target : the direct marketer's copywriting handbook by Donna Baier Stein and Floyd Kemske by Stein, Donna Baier Kemske Floyd Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 659.1322 STE. Place hold Save to lists Add to cart (remove)
514.	Image from Amazon.com	Winning with 100 best of the best promotions the Reggie award winners : promotion winner Material type: Text Language: English Publication details: Chicago: The Dartnell Corporation 1994 Availability: Items available for loan: KEIC (1)Call number: 659.1 WIN. Place hold Save to lists Add to cart (remove)
515.	Image from Amazon.com	The book of Guinness advertising by Barin Sibley by Sibley, Barin Material type: Text Language: English Publication details: Enfiled: Guinness Superlatives Ltd. 1985 Availability: Items available for loan: KEIC (1)Call number: 659.19 SIB. Place hold Save to lists Add to cart (remove)
516.	Image from Amazon.com	The image makers: Secrets of successful advertising by Meyers, William Material type: Text Language: English Publication details: London: Orbit Publishing Limited 1984 Availability: Items available for loan: KEIC (4)Call number: 658.8342 MEY, ... Place hold Save to lists Add to cart (remove)
517.	Image from Amazon.com	Ad : an inside view of advertising by Micky Barnes by Barnes, Micky Material type: Text Language: English Publication details: London: Bachman and Turner 1973 Availability: Items available for loan: KEIC (1)Call number: 659.10942 BAR. Place hold Save to lists Add to cart (remove)
518.	Image from Amazon.com	Clio awards : a tribute to 30 years of advertising excellence 1960-1989 by Riordan, Steve (ed.) Material type: Text Publication details: New York: PBC International Inc 1989 Availability: Items available for loan: KEIC (1)Call number: 659.14079 CLI. Place hold Save to lists Add to cart (remove)
519.	Image from Amazon.com	Marketing communications in achanging environment by Harvard Business review Material type: Text Language: English Publication details: Canada: Harvard Business review 1983 Availability: Items available for loan: KEIC (1)Call number: 658.84 MAR. Lists: harvard. Place hold Save to lists Add to cart (remove)
520.	Image from Amazon.com	Giants, pigmies and other advertising people by Draper Daniels by Daniels, Draper Material type: Text Language: English Publication details: Chicago: Crain Communications, Inc. 1974 Availability: Items available for loan: KEIC (1)Call number: 659.1 DAN. Place hold Save to lists Add to cart (remove)