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561.
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Customer relationship management : concept, strategy, and tools by V. Kumar and Werner Reinartz by Series: Springer texts in business and economics
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Berlin: Springer 2018
Availability: Items available for loan: KEIC (2)Call number: 658.812 KUM, ...

562.
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Relationship marketing and CRM in Indian retail bankiing : lessons from India's best CRM-savvy banks by Kallol Das by
Material type: Text Text
Language: English
Publication details: Saarbrucken: Lap Lambert Academic Publishing 2011
Availability: Items available for loan: KEIC (1)Call number: 658.812 DAS.

563.
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Electronic customer relationship management by Series: Advances in management information systems ser
Material type: Text Text
Publication details: New Delhi: Prentice-Hall of India, 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 ELE.

564.
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New product forecasting : an applied approach by Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.575 KAH.

565.
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Customer relationship management : a strategic approach to marketing by Kaushik Mukerjee foreword by Jagdish N. Sheth by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.812 MUK.

566.
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Integrated advertising, promotion and marketing communications by Kenneth E. Clow and Donald Baack by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLO.

567.
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Contemporary logistics by Paul R. Murphy and Donald F. Wood by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.5 MUR.

568.
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Pathways to performance : a guide to transforming yourself, your team, and your organisation by Jim Clemmer by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.406 CLE.

569.
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Winning behavior : what the smartest, most successful companies do differently Terry R. Bacon and David G. Pugh by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658 BAC.

570.
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Customer relationship management : concepts and cases by Alok Kumar Rai by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI learning Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.13 RAI.

571.
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E-commerce: an Indian perspective by P. T. Joseph by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.84 JOS.

572.
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Service marketing : the Indian context by R. Srinivasan by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Leraning Pvt. Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.804 SRI.

573.
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Product management : text and cases by Kaushik Mukerjee by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall India Learning Privat Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.5 MUK.

574.
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Strategic marketing for nonprofit organizations by Alan R. Andreasen and Philip Kotler by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) Pte. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.802 AND.

575.
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Relationships marketing : concepts, theories and cases by Supriya Biswas by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 BIS.

576.
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Customer relationship management : concepts and cases by Alok Kumar Rai by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.812 RAI.

577.
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International academy for certification and training : retail management (with 6 CD) by iACT
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.87 IAC.

578.
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Discount business strategy : how the new market leaders are redefining business strategy by Michael Moesgaard Andersen and Flemming Poulfelt by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India (P) Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4012 AND.

579.
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Marketing excellence : winning companies reveal the secrets of their success by Hugh Burkitt and John Zealley by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India (P) Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 BUR.

580.
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Mastering data mining : the art and science of customer relationship management by Michael J. A. Berry and Gordon Linoff by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt. Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 005.741 BER.

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