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561.	Image from Amazon.com	Effective public relations and media strategy by C. V. Narasimha Reddi by Reddi, C. V. Narasimha Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Prentice Hall India Learning Privat Limited 2014 Availability: Items available for loan: KEIC (1)Call number: 659.2 RED. Place hold Save to lists Add to cart (remove)
562.	Image from Amazon.com	Brand equity : an Indian perspective by Sangeeta Trott and Vinod V. Sople by Trott, Sangeeta Sople, Vinod V Material type: Text Language: English Publication details: New Delhi: PHI Learning 2016 Availability: Items available for loan: KEIC (1)Call number: 658.827 TRO. Place hold Save to lists Add to cart (remove)
563.	Image from Amazon.com	International marketing by R. Srinivasan by Srinivasan, R Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi: PHL Learning 2016 Availability: Items available for loan: KEIC (1)Call number: 658.84 SRI. Place hold Save to lists Add to cart (remove)
564.	Image from Amazon.com	Higher education in India : in search of equality, quality and quantity by Tilak, Jandhyala B. G. (ed.) Series: Readings on the economy, polity and society Material type: Text Publication details: New Delhi: Orient Blackswan Pvt Ltd., 2014 Availability: Items available for loan: KEIC (1)Call number: 378.54 HIG. Place hold Save to lists Add to cart (remove)
565.	Image from Amazon.com	Data mining methods and models by Daniel T. Larose by Larose, Daniel T Material type: Text Language: English Publication details: New Delhi: Wiley India Pvt Ltd 2006 Availability: Items available for loan: KEIC (1)Call number: 005.74 LAR. Place hold Save to lists Add to cart (remove)
566.	Image from Amazon.com	Discount business strategy : how the new market leaders are redefining business strategy by Michael Moesgaard Andersen and Flemming Poulfelt by Andersen, Michael Moesgaard Poulfelt, Flemming Material type: Text Language: English Publication details: New Delhi: Wiley India (P) Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 658.4012 AND. Place hold Save to lists Add to cart (remove)
567.	Image from Amazon.com	Marketing excellence : winning companies reveal the secrets of their success by Hugh Burkitt and John Zealley by Burkitt, Hugh Zealley, John Material type: Text Language: English Publication details: New Delhi: Wiley India (P) Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 658.8 BUR. Place hold Save to lists Add to cart (remove)
568.	Image from Amazon.com	Mastering data mining : the art and science of customer relationship management by Michael J. A. Berry and Gordon Linoff by Berry Michael J. A Linoff, Gordon Material type: Text Language: English Publication details: New Delhi: Wiley India Pvt. Ltd. 2013 Availability: Items available for loan: KEIC (1)Call number: 005.741 BER. Place hold Save to lists Add to cart (remove)
569.	Image from Amazon.com	International marketing : an asia pacific focus by Masaaki Kotabe, Antony Peloso, Gary Gregory, Gary Noble, Wayne Macarthur, Cathy Neal, Andreas Riege and Kristiaan Helsen Material type: Text Language: English Publication details: New Delhi: Wiley India 2008 Availability: Items available for loan: KEIC (2)Call number: 658.84 INT, ... Place hold Save to lists Add to cart (remove)
570.	Image from Amazon.com	Data driven marketing : the 15 metrics everyone in marketing should know by Mark Jeffery by Jeffery, Mark Material type: Text Language: English Publication details: New Delhi: Times Group Books 2010 Availability: Items available for loan: KEIC (1)Call number: 658.83 JEF. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
571.	Image from Amazon.com	Fundamentals of business analytics (with CD) by R. N. Prasad and Seema Acharya by Prasad, R. N Acharya, Seema Material type: Text Language: English Publication details: New Delhi: Wiley India Pvt Ltd 2011 Availability: Items available for loan: KEIC (1)Call number: 650 PRA. Place hold Save to lists Add to cart (remove)
572.	Image from Amazon.com	Internet marketing : an hour a day by Matt Bailey by Bailey, Matt Material type: Text Language: English Publication details: New Delhi: Times Group Books 2011 Availability: Items available for loan: KEIC (1)Call number: 658.8 BAI. Place hold Save to lists Add to cart (remove)
573.	Image from Amazon.com	Data mining techniques : for marketing, sales, and customer support by Gordon S. Linoff and Michael J. A. Berry by Linoff, Gordon S Berry, Michael J. A Edition: 3rd ed. Material type: Text Language: English Publication details: Hoboken: John Wiley and Sons Ltd. 2011 Availability: Items available for loan: KEIC (1)Call number: 658.802 LIN. Place hold Save to lists Add to cart (remove)
574.	Image from Amazon.com	Applied corporate finance by Aswath Damodaran by Damodaran, Aswath Edition: 3rd ed. Material type: Text Language: English Publication details: Hoboken: John Wiley and Sons 2014 Availability: Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
575.	Image from Amazon.com	Business intelligence : data mining and optimization for decision making by Carlo Vercellis by Vercellis, Carlo Material type: Text Language: English Publication details: New Delhi: Wiley India Pvt Ltd 2009 Availability: Items available for loan: KEIC (1)Call number: 658.4038 VER. Place hold Save to lists Add to cart (remove)
576.	Image from Amazon.com	Too big to ignore : the business case for big data by Phil Simon by Simon, Phil Material type: Text Language: English Publication details: New Delhi: Wiley India Pvt. Ltd. 2013 Availability: Items available for loan: KEIC (1)Call number: 006.312 SIM. Place hold Save to lists Add to cart (remove)
577.	Image from Amazon.com	Business analytics for managers : taking business intelligence beyond reporting by Gert H. N. Laursen and Jesper Thorlund by Laursen Gert H. N Thorlund, Jesper Material type: Text Language: English Publication details: Hoboken: John Wiley and Sons Ltd. 2010 Availability: Items available for loan: KEIC (1)Call number: 658.4033 LAU. Place hold Save to lists Add to cart (remove)
578.	Image from Amazon.com	The data warehouse toolkit : the definitive guide to dimensional modeling by Ralph Kimball and Margy Ross by Kimball, Ralph Ross, Margy Edition: 3rd ed. Material type: Text Language: English Publication details: Hoboken: John Wiley and Sons Ltd. 2013 Availability: Items available for loan: KEIC (1)Call number: 005.74 KIM. Place hold Save to lists Add to cart (remove)
579.	Image from Amazon.com	Big data : understanding how data powers big business by Bill Schmarzo by Schmarzo, Bill Material type: Text Language: English Publication details: Hoboken: John Wiley and Sons Ltd. 2013 Availability: Items available for loan: KEIC (1)Call number: 658.4038 SCH. Place hold Save to lists Add to cart (remove)
580.	Image from Amazon.com	Applied predictive analytics : principles and techniques for the professional data analyst by Dean Abbott by Abbott, Dean Material type: Text Language: English Publication details: Hoboken: John Wiley and Sons Ltd. 2014 Availability: Items available for loan: KEIC (1)Call number: 006.312 ABB. Place hold Save to lists Add to cart (remove)