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721.
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Media and advertising management : new trends by
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 MED.

722.
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Indian entertainment industry : a introduction by
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (2)Call number: 302.23 IND, ...

723.
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Viral marketing : concepts and cases by
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 VIR.

724.
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Effective advertising by
Material type: Text Text
Publication details: Hyderabad: The ICFAI University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 EFF.

725.
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Creating brand personality for success by
Material type: Text Text
Publication details: Hyderabad: The ICFAI University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

726.
Radio as an advertising medium : riding the wave by
Material type: Text Text
Publication details: Hyderabad: Te ICFAI Univeristy Press 2008
Availability: Items available for loan: KEIC (1)Call number: 659.142 RAO.

727.
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Managing emotional appeal in advertising : concepts and cases by
Material type: Text Text
Publication details: Hyderabad: Te ICFAI Univeristy Press 2008
Availability: Items available for loan: KEIC (1)Call number: 659.1 MAN.

728.
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Advertising and integrated brand promotion by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik by
Edition: 4th ed. (Indian ed.)
Material type: Text Text
Language: English
Publication details: Australia: Thomson South-Western 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 OGU.

729.
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Language media and society : essence of advertising communication by Gajendra Singh Chauhan by
Material type: Text Text
Language: English
Publication details: Jaipure: Rawat Publications 2010
Availability: Items available for loan: KEIC (1)Call number: 302.23 CHA.

730.
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Fashion retailing : a multi-channel approach (with CD) by Ellen Diamond by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education in South Asia 2007
Availability: Items available for loan: KEIC (2)Call number: 687.0688 DIA, ...

731.
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Integrated advertising, promotion, and marketing communications by Kenneth E. Clow and Donald Baack by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Privet Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLO.

732.
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Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company by Leonard M. Lodish, Howard L. Morgan and Shellye Archambeau by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education South Asia 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOD.

733.
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Advertising principles and practice by William Wells, Sandra Moriarty and John Burnett by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley (India) Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (3)Call number: 659.1 WEL, ...

734.
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Media and market forces challenges and opportunities : proceedings of the regional seminars and the national colloquium by
Material type: Text Text
Publication details: New Delhi: Concept Publishing Co. 1998
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.

735.
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Reflections : a collection of 50 best packaging designs by Vimal Kedia by
Material type: Text Text
Language: English
Publication details: New Delhi: Heritage Publisher 2013
Availability: Items available for loan: KEIC (1)Call number: 688.8 KED.

736.
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The impact of television advertising on children by Namita Unnikrishnan and Shailaja Bajpai by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 302.23 UNN.

737.
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Marketing in the new era : combating competition in a globalizing economy by J. S. Panwar by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.800954 PAN.

738.
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Bluff your way in advertising by Nigel Foster by
Material type: Text Text
Language: English
Publication details: New Delhi: Lancer International 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 FOS.

739.
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Multi-channel marketing : maximum market share with an integrated marketing strategy by Kevin B. Tynan by
Material type: Text Text
Language: English
Publication details: New Delhi:: Vision Books Pvt Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.802 TYN. Not available: KEIC: Lost (1).

740.
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Event and entertainment marketing : a must guide for corporate event sponsors and entertainment entrepreneurs by Barry Avrich by
Material type: Text Text
Language: English
Publication details: : Vision Books 1994
Availability: Items available for loan: KEIC (1)Call number: 658.809 AVR.

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