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81.
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Democratizing innovation by Eric von Hippel by
Material type: Text Text
Language: English
Publication details: Cambridge: MIT Press 2005
Availability: Items available for loan: KEIC (1)Call number: 338.064 HIP.

82.
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Creating a market sensitive culture : anticipate change, act fast, do it today by Andrew Bruce and Ken Langdon by
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1997
Availability: Items available for loan: KEIC (1)Call number: 658.4 BRU.

83.
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Principles of direct and database marketing by Alan Tapp by
Material type: Text Text
Language: English
Publication details: London: Financial Times Management 1998
Availability: Items available for loan: KEIC (1)Call number: 658.84 TAP.

84.
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Financial services marketing by Tina Harrison by
Material type: Text Text
Language: English
Publication details: Essex: Pearson Education Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 332.10688 HAR.

85.
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Seven secrets of service strategy by Jacques Horovitz by
Material type: Text Text
Language: English
Publication details: Harlow: Financial Times Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 658.804 HOR.

86.
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Patterns of excellence : the new principles of corporate success by Danny Samson and David Challis by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: : Prentice Hall 1999
Availability: Items available for loan: KEIC (1)Call number: 650.1 SAM.

87.
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The performance prism : the scorecard for measuring and managing business success (with CD) by Andy Neely, Chris Adams and Mike Kennerley by
Material type: Text Text
Language: English
Publication details: Harlow: Pearson Education Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4 NEE.

88.
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The future of marketing : practical strategies for marketers in the post-internet age by Cor Molenaar foreword by Don Peppers and Martha Rogers by
Material type: Text Text
Language: English
Publication details: London: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 MOL.

89.
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Managing the customer experience : turning customers into advocates by Shaun Smith and Joe Wheeler by
Material type: Text Text
Language: English
Publication details: London: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 SMI.

90.
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Customer relationship management by Ed Peelen by
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 PEE .

91.
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Living supply chains : how to mobilizine the enterprise around delivering what your cutomers want by John Gattorna by
Material type: Text Text
Language: English
Publication details: New York : Financial Times 2006
Availability: Items available for loan: KEIC (1)Call number: 658.7 GAT.

92.
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Global business etiquette : a guide to international communication and customs by Jeanette S. Martin and Lillian H. Chaney by
Material type: Text Text
Language: English
Publication details: Westport: Prager Publishers 2006
Availability: Items available for loan: KEIC (1)Call number: 395.52 MAR.
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93.
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Service marketing by Roland T. Rust, Zathony J. Zahorika and Timothy L. Keiningham by
Material type: Text Text
Language: English
Publication details: New York: Addison Wesley 1999
Availability: Items available for loan: KEIC (1)Call number: 658.804 RUS.

94.
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Contemporary marketing 2005 by Louis E Boone and David L Kurtz by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: Ohio: Thomson South-Western 2005
Availability: Items available for loan: KEIC (1)Call number: 658 BOO.

95.
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Thriving on chaos: handbook for a management revolution by Tom Peters by
Material type: Text Text
Language: English
Publication details: London: Pan Books Ltd. 1989
Availability: Items available for loan: KEIC (2)Call number: 658 PET, ...

96.
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Building brands directly : creating business value from customer relationships by Stewart Pearson by
Material type: Text Text
Language: English
Publication details: NLondon: McMillan Press Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.827 PEA.

97.
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Retail power plays : from trading to brand leadership strategies for building retail brand value by Andrew Wileman and Michael Jary by
Material type: Text Text
Language: English
Publication details: London: Macmillan Press Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.87 WIL.

98.
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Internet Strategies : a corporate guide to exploiting the internet by Dick Stroud by
Material type: Text Text
Language: English
Publication details: London: McMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.84 STR.

99.
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Creating value in the digital era : achieving success through insight, imagination and innovation by Alf Chattell by
Material type: Text Text
Language: English
Publication details: London: MacMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.4062 CHA.

100.
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Marketing management : a relationship marketing perspective by Cranfiel School of Management
Material type: Text Text
Language: English
Publication details: London: Macmillan Press Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 MAR.

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