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81.
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Creating and domination new markets by Peter Meyer by
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 MEY.

82.
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The right to tell : the role of mass media in economic development
Material type: Text Text
Language: English
Publication details: Washington: The World Bank 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23 RIG.

83.
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World development report 2006 : equity and development by The World Bank
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2005
Availability: Items available for loan: KEIC (1)Call number: 338.91 WOR.

84.
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty by Craig Terrill and Arthur Middlebrooks by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 2001
Availability: Items available for loan: KEIC (2)Call number: 658.8 TER, ...

85.
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How to become an advertising man by James Webb Young by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1991
Availability: Items available for loan: KEIC (2)Call number: 659.1 YOU, ...

86.
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The marketer's guide to successful package design by Herbert M. Meyers and Murray J. Lubliner by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1998
Availability: Items available for loan: KEIC (2)Call number: 658.823 MEY, ...

87.
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Identifying the right markets by David Parmerlee by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 658.800285 PAR.

88.
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Marketing encyclopaedia : issues and trends shaping the future editedby Jeffrey Heilrunn
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.003 MAR.

89.
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Development of mass marketing : the automobile and retailing industries; proceedings of the Fuji conference by
Material type: Text Text
Publication details: Tokyo: University of Tokyo Press, 1981
Availability: Items available for loan: KEIC (1)Call number: 658.8 DEV.

90.
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Net worth : shaping markets when customers make the rules by John Hagel III and Marc Singer by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8002854678 HAG.

91.
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Classics in marketing by
Material type: Text Text
Publication details: California: Goodyear publishing company, Inc. 1978
Availability: Items available for loan: KEIC (1)Call number: 658.8 CLA.

92.
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Marketing management analysis, planning, implementation and control by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited, 1990
Availability: Items available for loan: KEIC (4)Call number: 658.802 KOT, ...

93.
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The long tail : why the future of business is selling less of more by Chris Anderson by
Material type: Text Text
Language: English
Publication details: New York: Hyperion 2006
Availability: Items available for loan: KEIC (1)Call number: 658.802 AND.

94.
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27 brand practices : twenty seven action packed strategies for building winning brands by Jagdeep Kapoor by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 KAP.

95.
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Customer relationship management : a strategic perspective by G. Shainesh and Jagdish N. Seth by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 SHA.

96.
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Re-imagine ! by Tom Peters by
Material type: Text Text
Language: English
Publication details: London: Dorling Kindersley Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658 PET.

97.
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Ted levitt on marketing by Theodore Levit by Series: A Harvard business review paperback series
Material type: Text Text
Language: English
Publication details: : Hardvard Business Review Book 2006
Availability: Items available for loan: KEIC (3)Call number: 658.8 LEV, ...

98.
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Understanding electronic commerce by David Kosiur by
Material type: Text Text
Language: English
Publication details: Washington: Microsoft Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.800285 KOS.

99.
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Harvard business review on corporate strategy by Harvard Business Review [HBR] Series: The Harvard business review paperback
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1999
Availability: Items available for loan: KEIC (2)Call number: 658.4012 HAR, ...
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100.
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How brands become icons : the principles of cultural branding by Douglas B. Holt by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 HOL.

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