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81.	Image from Amazon.com	The future of competition co creating unique value with customers by C. K. Prahalad and Venkat Ramaswamy by Prahalad, C. K Ramaswamy, Venkat Material type: Text Language: English Publication details: New Delhi: Penguin Books Indai P. Ltd. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.4 PRA. Place hold Save to lists Add to cart (remove)
82.	Image from Amazon.com	From Raj to Swaraj : the non fiction film in India by B. D. Garga by Garga, B. D Material type: Text Language: English Publication details: New Delhi: Penguin books India Pvt. Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 791.430954 GAR. Place hold Save to lists Add to cart (remove)
83.	Image from Amazon.com	India,s economic policy : preparing for the twenty-first century by Bimal Jalan by Jalan, Bimal Material type: Text Language: English Publication details: New Delhi: Viking 1996 Availability: Items available for loan: KEIC (1)Call number: 338.954 JAL. Place hold Save to lists Add to cart (remove)
84.	Image from Amazon.com	Customers for life : how to turn that one-time buyer into a lifetime customer by Carl Sewell and Paul B. Brown by Sewell, Carl Brown, Paul B Material type: Text Language: English Publication details: New York: Pocket Books 1998 Availability: Items available for loan: KEIC (1)Call number: 658.8343 SEW. Place hold Save to lists Add to cart (remove)
85.	Image from Amazon.com	Principles of marketing by Thomas C. Kinnear and Kenneth L. Bernhardt by Kinnear, Thomas C Bernhardt, Kenneth L Edition: 2nd ed. Material type: Text Language: English Publication details: : Scott, Foresman and Company 1986 Availability: Items available for loan: KEIC (1)Call number: 658.8 KIN. Place hold Save to lists Add to cart (remove)
86.	Image from Amazon.com	Introduction to mass communications by Warren K. Agee, Philip. H. Ault and Edwin Emey by Agee, Warren K Ault, Philip H Emey, Edwin Edition: 11th ed. Material type: Text Language: English Publication details: New York: Harper Colins College Publishers 1994 Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE. Place hold Save to lists Add to cart (remove)
87.	Image from Amazon.com	The service profit chain : how leading companies link profit and growth to loyalty, satisfaction and value by James L. Heskett, W. Earl Sasser and Leonard A. Schlesinger by Heskett, James L Sasser, W. Earl Schlesinger, Leonard A Material type: Text Language: English Publication details: New York: The Free Press 1997 Availability: Items available for loan: KEIC (1)Call number: 658.812 HES. Place hold Save to lists Add to cart (remove)
88.	Image from Amazon.com	Best practices : building your business with Arthur Andersen's global best practices by Robert Hiebeler, Thomas B. Kelly, and Charles Ketteman by Hiebeler, Robert Kelly, Thomas B Ketteman, Charles Material type: Text Language: English Publication details: New York: Simon and Schuster;Rockfeller Center, 1230 Avenue of the Americas 1998 Availability: Items available for loan: KEIC (2)Call number: 658.812 HIE, ... Place hold Save to lists Add to cart (remove)
89.	Image from Amazon.com	Marketing in India : cases and readings by S. Neelamegham by Neelamegham, S Material type: Text Language: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 1992 Availability: Items available for loan: KEIC (1)Call number: 658.80954 NEE. Place hold Save to lists Add to cart (remove)
90.	Image from Amazon.com	The effective use of advertising media : a practical handbook by Martyn P. Davis by Davis, P. Martyn Edition: 4th ed. Material type: Text Language: English Publication details: London: Century Business 1990 Availability: Items available for loan: KEIC (1)Call number: 659.10202 DAV. Place hold Save to lists Add to cart (remove)
91.	Image from Amazon.com	The mobile revolution : the making of mobile services worldwide by Dan Steinbock by Steinbock, Dan Material type: Text Language: English Publication details: London: Kogan Page Limited 2005 Availability: Items available for loan: KEIC (1)Call number: 384.33 STE. Place hold Save to lists Add to cart (remove)
92.	Image from Amazon.com	Cheap : the real cost of the global trend for bargains, discounts and consumer choice by David Bosshart by Bosshart, David Material type: Text Language: English Publication details: New Delhi: Kogan Page 2007 Availability: Items available for loan: KEIC (1)Call number: 339.47 BOS. Place hold Save to lists Add to cart (remove)
93.	Local cover image Image from Amazon.com	Profit brand : how to increase the profitability, accountability and sustainability of brands by Nick Wreden by Wreden, Nick Material type: Text Language: English Publication details: New Delhi: Kogan Page 2007 Availability: Items available for loan: KEIC (1)Call number: 658.827 WRE. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
94.	Image from Amazon.com	The practice of advertising by Hart, Norman (ed.) Edition: 4th ed. Material type: Text Publication details: Oxford: Butterworth-Heinemann Ltd. 1995 Availability: Items available for loan: KEIC (1)Call number: 659.1 PRA. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
95.	Image from Amazon.com	Marketing financial services by Ennew, Christine (ed.) Watkins, Trevor (ed.) Wright, Mike (ed.) Edition: 2nd ed. Material type: Text Publication details: Oxford: Butterworth-Heinemann 2000 Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
96.	Image from Amazon.com	Key customers : how to manage them profitably by Malcolm McDonald, Beth Rogers and Diana Woodburn by McDonald, Malcolm Rogers, Beth Woodburn, Diana Material type: Text Language: English Publication details: Oxford: Butterworth-Heinemann 2001 Availability: Items available for loan: KEIC (1)Call number: 658.8105 MCD. Place hold Save to lists Add to cart (remove)
97.	Image from Amazon.com	Organisation behaviour for leisure services by Conrad Lashley and Darren Lee-Ross by Lashley, Conrad Lee-Ross, Darren Material type: Text Language: English Publication details: Oxford: Butterworth-Heinemann 2003 Availability: Items available for loan: KEIC (1)Call number: 658.4 LAS. Place hold Save to lists Add to cart (remove)
98.	Image from Amazon.com	Management extra managing markets and customers Material type: Text Language: English Publication details: Oxford: Pergamon Flexible Learning 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAN. Place hold Save to lists Add to cart (remove)
99.	Image from Amazon.com	Action research : a handbook for practitioners by Ernest T. Stringer by Stringer, Ernest T Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996 Availability: Items available for loan: KEIC (1)Call number: 361 STR. Place hold Save to lists Add to cart (remove)
100.	Image from Amazon.com	Developing a market orientation by Deshpande, Rohit (ed.) Material type: Text Publication details: Thousand Oaks: Sage Publications, 1999 Availability: Items available for loan: KEIC (1)Call number: 658.83 DEV. Place hold Save to lists Add to cart (remove)