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821.
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Frenemies : the epic disruption of the advertising industry and why this matters by Ken Auletta by
Material type: Text Text
Language: English
Publication details: London: HarperCollins Publishers 2018
Availability: Items available for loan: KEIC (1)Call number: 659.10973 AUL.

822.
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Creativity annual awards 38
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers 2009
Availability: Items available for loan: KEIC (1)Call number: 659.1 CRE.

823.
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Advertising and promotions : an IMC perspective by Kruti Shah and Alan D'Souza by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Co. Ltd 2009
Availability: Items available for loan: KEIC (6)Call number: 659.1 SHA, ...

824.
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Advertising and promotion : an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2012
Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ...

825.
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Positioning : the battle for your mind by Al Ries and Jack Trout by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (6)Call number: 659.1 RIE, ... Not available: KEIC: Checked out (1).

826.
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Marketing research by G. C. Beri by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Comapny Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.83 BER.

827.
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Instant advertising by Bradley J. Sugars by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Co. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 SUG.

828.
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Learning of an advertising practitioner by A. G. Krishnamurthy by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 659.1 KRI.

829.
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Draftfcb + Ulka brand building advertising : concept and cases by M. G. Parameswaran and Kinjal Medh by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill 2011
Availability: Items available for loan: KEIC (1)Call number: 658.827 PAR.

830.
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Media and society : critical perspectives by Graeme Burton by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Macgraw Hill Education Private Limited 2010
Availability: Not available: KEIC: Checked out (1).

831.
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Media ethics : issues and cases by Philip Patterson and Lee Wilkins by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Macgraw Hill Education Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 174.930223 PAT.

832.
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Advertising media planning by Jack Z. Sissors and Roger B. Baron by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 659.111 SIS.

833.
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Essentials of contemporary advertising by William F. Arens and David H. Schaefer by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hall Companies, Inc. 2009
Availability: Items available for loan: KEIC (2)Call number: 659.1 ARE, ...

834.
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The dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency by Kotaro Sugiyama and Tim Andree by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 SUG.

835.
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Marketing by Dhruv Grewal and Michael Levy by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.8 GRE, ...

836.
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The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges by Sandra M. Bates by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2012
Availability: Items available for loan: KEIC (1)Call number: 658.827 BAT.

837.
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Advertising and IMC by Sandra Moriarty, Nancy Mitchell and William Wells by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2012
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOR.

838.
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Advertising, principles and practices by Sandra Moriarty, Nancy Mitchell and William Wells by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOR.

839.
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Pandeymonium : Piyush Pandey on advertising by Piyush Pandey by
Material type: Text Text
Language: English
Publication details: Gurgaon: Penguin Books India Pvt. Ltd 2015
Availability: Not available: KEIC: Checked out (1).

840.
1001 advertising tips by Luc Dupont by
Material type: Text Text
Language: English
Publication details: Chennai: Westland Books Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 DUP.

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