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961.
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Brand sense : sensory secrets behind the stuff we buy by Martin Lindstrom by
Material type: Text Text
Language: English
Publication details: New York: Free Press 2005
Availability: Items available for loan: KEIC (4)Call number: 658.827 LIN, ...

962.
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Creative strategy and the business of design by Douglas Davis by
Material type: Text Text
Language: English
Publication details: Massachusetts: How Books 2016
Availability: Items available for loan: KEIC (1)Call number: 741.6068 DAV.

963.
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Global communication : theories, stakeholders and trends by Thomas L. Mcphail by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 302.2 MCP.

964.
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Consumer health : making informed decisions by J. Thomas Butler by
Material type: Text Text
Language: English
Publication details: Ontario: Jones and Barlett Learning 2012
Availability: Items available for loan: KEIC (1)Call number: 362.1 BUT.

965.
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Air wars : television advertising and social media in election campaigns, 1952-2012 by Darrell M. West by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: California: Sage Publiations, Inc. 2014
Availability: Items available for loan: KEIC (1)Call number: 324.73097309045 WES.

966.
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Global marketing and advertising : understanding cultural paradoces by Marieke de Mooij by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: California: Sage Publications, Inc. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.848 MOO.

967.
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Contagious : how to build word of mouth in the digital age by Jonah Berger by
Material type: Text Text
Language: English
Publication details: London: Simon and Schuster 2014
Availability: Items available for loan: KEIC (1)Call number: 659.133 BER.

968.
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Youtube strategies : making and marketing online video by Paul Colligan by
Material type: Text Text
Language: English
Publication details: Tigard: Colligan.com, inc. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 COL.

969.
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Adwords for digital marketing ninjas: a step-by-step beginner's guide by Saurabh Choudhary by
Material type: Text Text
Language: English
Publication details: : Independently published 2017
Availability: Items available for loan: KEIC (1)Call number: 658.872 CHO.

970.
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Handbook of research on narrative advertising by Recep Yilmaz by Series: IGI Global book series advances in marketing, customer relationship management, and e-services
Material type: Text Text
Language: English
Publication details: Hershey, PA: IGI Global, Business Science Reference 2019
Availability: Items available for loan: KEIC (1)Call number: 659.1014 YIL.

971.
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Promotion in the merchandising environment by Kristen K. Swanson and Judith C. Everett by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Fairchild Publications 2007
Availability: Items available for loan: KEIC (1)Call number: 687.0688 SWA.

972.
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Retailing in the twenty-first century by Jay Diamond and Sheril Litt by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Fairchild Publications, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 DIA.

973.
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Emotional branding : the new paradigm for connecting brands to people by Marc Gobe by
Material type: Text Text
Language: English
Publication details: New York: Allworth Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.827 GOB.

974.
Shepard Fairey : post no bills by Shepard Fairey by
Material type: Text Text
Language: English
Publication details: Corte Madera, CA: Gingko Press : Kill Your Idols 2005
Availability: Items available for loan: KEIC (1)Call number: 769.92 FAI.

975.
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The mechanical bride : folklore of industrial man by Herbert Marshall Mcluhan by
Material type: Text Text
Language: English
Publication details: California: GINKO Press, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1019 MCL.

976.
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Ad women : how they impact what we need, want, and buy by Juliann Sivulka by
Material type: Text Text
Language: English
Publication details: New York: Prometheus Books 2009
Availability: Items available for loan: KEIC (1)Call number: 659.10820973 SIV.

977.
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The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century by Jeffrey L. Cruikshank and Arthur W. Schultz by
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business School Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 659.1092 CRU.

978.
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Ignore everybody : and 39 other keys to creativity by Hugh MacLeod by
Material type: Text Text
Language: English
Publication details: London: Portfolio 2009
Availability: Items available for loan: KEIC (1)Call number: 650.1 MAC.

979.
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The ultimate marketing toolkit : ads that attract customers, brochures that create buzz, web sites that wow by Paula Peters by
Material type: Text Text
Language: English
Publication details: Avon: Adams Media 2009
Availability: Items available for loan: KEIC (1)Call number: 658.82 PET.

980.
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Business and production : a gamedev.net collection by Drew Sikora and John Hattan by
Material type: Text Text
Language: English
Publication details: Boston: Cangage Learning 2009
Availability: Items available for loan: KEIC (1)Call number: 794.81526 SIK.

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