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1.
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International marketing (with cd) by Philip R. Cateora and John L. Graham by Series: The McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.84 CAT, ...

2.
Marketing across cultures by Jean-Claude Usunier by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1999
Availability: Items available for loan: KEIC (1)Call number: 658.848 USU.

3.
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International marketing : a cultural approach by Jean-Claude Usunier by
Material type: Text Text
Language: English
Publication details: London: Prentice Hall International Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.848 USU.

4.
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Global marketing by Warren J Keegan and Mark C Green by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.848 KEE.

5.
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The new competition by Philip Kotler, Liam Fahey and Somkid Jatusripitak by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 382.0952 KOT.

6.
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International strategic marketing : a European perspective by Marilyn A. Stone and J. B. McCall by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84094 STO.

7.
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International marketing research by C. Samuel Craig and Susan P. Douglas by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 CRA.

8.
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International advertising : communicating across cultures by Barbara Mueller by
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 MUE.

9.
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International market entry and development : strategies and management by Stephen Young, James Hamill, Colin Wheeler and J. Richard Davies
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall;Englewood Cliffs 1989
Availability: Items available for loan: KEIC (1)Call number: 658.848 INT.

10.
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The marketing audit handbook : tools, techniques and checklists to exploit your marketing resources (with CD) by Aubrey Wilson by
Material type: Text Text
Language: English
Publication details: Oxford: Capstone Publishing Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 WIL.

11.
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International marketing : strategy planning, market entry and implementation by Roger Bennett and Jim Blythe by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.848 BEN.

12.
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The global market : developing a strategy to manage cross borders by Series: The Jossey-Bass business and management series
Edition: 1st ed.
Material type: Text Text
Publication details: San Francisco: Jossey Bass, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84 QUA.

13.
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Handbook of cross-cultural marketing by Paul A Herbig by
Material type: Text Text
Language: English
Publication details: New York: International Business Press 1998
Availability: Items available for loan: KEIC (1)Call number: 658.848 HER.

14.
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Communicating globally : an integrated marketing approach by Don E. Schultz and Philip J. Kitchen by
Material type: Text Text
Language: English
Publication details: Chicago: NTC Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 658.848 SCH.

15.
International consumer behaviour : its impact on marketing strategy development by A. Coskun Samli by
Material type: Text Text
Language: English
Publication details: Westport: Quorum Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SAM.

16.
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International retail marketing : a case study approach by
Material type: Text Text
Publication details: New Delhi: Elsevier India Private Limited, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84 INT.

17.
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Winning the world market : strategies for success by B. Bhattacharyya by
Material type: Text Text
Language: English
Publication details: New Delhi: Global Business Press 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 BHA .

18.
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The 86 percent solution: How to succeed in the biggest market opportunity of the next 50 years by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (7)Call number: 658.84091724 MAH, ...

19.
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The global manager by R L Bhatia by
Material type: Text Text
Language: English
Publication details: New Delhi: Wheeler Publishing 1994
Availability: Items available for loan: KEIC (1)Call number: 658.4092 BHA.

20.
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Marketing research by G. C. Beri by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Comapny Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.83 BER.

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