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	1.	Global marketing by Warren J Keegan and Mark C Green by Keegan, Warren J Green, Mark C Edition: 4th ed. Material type: Text Language: English Publication details: New Jersey: Pearson education Limited 2005 Availability: Items available for loan: KEIC (1)Call number: 658.848 KEE. Place hold Add to cart (remove)
	2.	Advertising worldwide : concepts, theories and practice of international, multinational and global advertising by Marieke de Mooij by Mooij, Marieke de Edition: 2nd ed. Material type: Text Language: English Publication details: New York: Prentice-Hall International, Inc. 1997 Availability: Items available for loan: KEIC (1)Call number: 659.1 MOO. Lists: Advetising. Place hold Add to cart (remove)
	3.	International advertising handbook : a user's guide to rules and regulations by Barbara Aundberg Baudot by Baudot, Barbara Sundberg Material type: Text Language: English Publication details: Massachusetts: Lexinton Books 1989 Availability: Items available for loan: KEIC (1)Call number: 659.10202 BAU. Place hold Add to cart (remove)
	4.	Advertising principles : choice, challenge, change by Bruce G. Vanden Bergh and Helen Katz by Vanden Bergh, Bruce G Katz, Hele Material type: Text Language: English Publication details: Illinois: NTC Business Books 1998 Availability: Items available for loan: KEIC (1)Call number: 659.1 VAN. Place hold Add to cart (remove)
	5.	Media and advertising management : new trends by Chatterjee, Sabyasachi (ed.) Material type: Text Publication details: Hyderabad: ICFAI University Press 2007 Availability: Items available for loan: KEIC (1)Call number: 659.1 MED. Place hold Add to cart (remove)
	6.	Global communication : theories, stakeholders and trends by Thomas L. Mcphail by Mcphail, Thomas L Edition: 3rd ed. Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2010 Availability: Items available for loan: KEIC (1)Call number: 302.2 MCP. Place hold Add to cart (remove)
	7.	Case studies on advertising strategies : trends and practices by John, Doris Rajakumari (ed.) Material type: Text Publication details: Hyderabad: The Icfai University Press 2008 Availability: Items available for loan: KEIC (1)Call number: 659.1094 CAS. Place hold Add to cart (remove)
	8.	International marketing by Kate Gillespie, Jean-Pierre Jeannet and H. David Hennessey by Gillespie, Kate Hennessey, H. David Jeannet, Jean-Pierre Material type: Text Language: English Publication details: New Delhi: Cengage Learning India Pvt. Ltd. 2008 Availability: Items available for loan: KEIC (1)Call number: 658.84 GIL. Place hold Add to cart (remove)
	9.	Global marketing managment by Warren J. Keegan by Warren, Keegan J Material type: Text Language: English Publication details: New Delhi: Pearson 2009 Availability: Items available for loan: KEIC (3)Call number: 658.848 KEE, ... Place hold Add to cart (remove)

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