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New product and brand management : marketing engineering applications (with CD) by Gary L. Lilien and Arvind Rangaswamy

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Massachusetts: Addison Wesley Educational Publishers, Inc. 1990Description: viii, 150p., ind. 26 cm x 20 cmISBN:
  • 0321046447
Subject(s): DDC classification:
  • 658.827 LIL
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Item type Current library Call number Status Barcode
Books KEIC 658.827 LIL (Browse shelf(Opens below)) Available 3315

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