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The luxury strategy : break the rules of marketing to build luxury brands by J. N. Kapferer and V. Bastien

By: Contributor(s): Material type: TextTextLanguage: English Publication details: London: Kogan Page Limited 2012Edition: 2nd edDescription: xi, 395p., ref. ind. 24 cm x 16 cmISBN:
  • 9780749464912
Subject(s): DDC classification:
  • 658.8 KAP
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Holdings
Item type Current library Call number Status Barcode
Books KEIC 658.8 KAP (Browse shelf(Opens below)) Available 10624
Books KEIC 658.8 KAP (Browse shelf(Opens below)) Available 12247

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