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Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success by Rick Deherder and Dick Blatt
Material type:
TextLanguage: English Publication details: New Jersy: FT Press 2011Description: 242p., ind. 24 cm x15 cmISBN: - 9780137075430
- capturing shopping dynamics in store
- Consumers
- decision drivers
- establishing in store marketing measures
- Marketing
- measuring marketing at retail in convenience stores
- measuring marketing at retail in drug stores
- measuring marketing at retail in supermarkets
- measuring return on investment
- online retailing
- retail ecosystem analytic process
- shopper models
- 658.87 DEH
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.87 DEH (Browse shelf(Opens below)) | Checked out | 01/20/2020 | 9820 |
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