The art of immersion: How the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories

By:

Rose, Frank

Publication details: London: W W Norton, 2011.Description: xx, 354p., ind., 21 cm x 14 cmISBN:

9780393341256

Subject(s):

-- internet entertainment industry -- social aspects -- internet marketing -- entertainment computing

DDC classification:

306.480285

List(s) this item appears in: New Arrivals 16 Dec 2024

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	KEIC	306.480285 ROS (Browse shelf(Opens below))	Checked out	09/19/2025	23692

Recommended by: Abhiraj Bhore

Content:

1. The Dyslexic Storyteller
2 . Fear of Fiction
3 . Deeper
4 . Control
5. Forking Paths
6. Open Worlds
7 . The Hive Mind and the Mystery Box
8 . Television : The Game
9. Twitter and Nothingness
10. This Is Your Brand on YouTube
11. The One - Armed Bandit
12. The Emotion Engine
13. How to Build a Universe That Doesn't Fall Apart

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