Introduction to sport marketing

By:

Smith, Aaron C.T

Contributor(s):

Series: Sport management seriesPublication details: Routledge 2024 LondonEdition: 3rdDescription: 409p., app., ind., 24 cm X 17 cmISBN:

978-1032488943

Subject(s):

-- Sports Marketing

DDC classification:

796.0688

List(s) this item appears in: New Arrivals 29 Jul 2024

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	796.0688 INT (Browse shelf(Opens below))	Available	22987

Recommended by: Anirudh Kalia

Content:

Sport marketing introduction
Sport markets
Sport consumers
Sport marketing opportunities
Sport marketing strategy
Sport products and branding
Sport pricing
Sport distribution
Sport promotion
Sport sponsorship
Sport services
Sport digital marketing and social media
Sport marketing implementation and control

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