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1.
Advertising and the mind of the consumer : what works, what doesn't and why by Max Sutherland and Alice K. Sylvester by
  • Sutherland, Max
  • Sylvester, Alice K
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 SUT.

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2.
Advertising and the mind of the consumer : what works, what doesn't and why by Max Sutherland and Alice K. Sylvester by
  • Sutherland, Max
  • Sylvester, Alice K
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 659.1 SUT.

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